Contemporary IT Solutions with CRM Key Competencies for Marketing

@inproceedings{32024,
   author = {Janáková, Milena},
   address = {Neuveden},
   booktitle = {E-learning and Smart Learning Environment for the Preparation of New Generation Specialists},
   keywords = {E-Learning; CRM; key competencies; marketing},
   howpublished = {tištěná verze "print"},
   language = {eng},
   location = {Neuveden},
   isbn = {"Neuveden"},
   pages = {639-654},
   publisher = {Neuveden},
   title = {Contemporary IT Solutions with CRM Key Competencies for Marketing},
   year = {2018}
}

TY  - JOUR
ID  - 32024
AU  - Janáková, Milena
PY  - 2018
TI  - Contemporary IT Solutions with CRM Key Competencies for Marketing
PB  - Neuveden
CY  - Neuveden
SN  - "Neuveden"
KW  - E-Learning
KW  - CRM
KW  - key competencies
KW  - marketing
N2  - This paper focuses on contemporary IT solutions for better knowledge in Customer Relationship Management (CRM) systems for marketing with regard to e-learning capabilities. Quality skills are focused on contact management, customer reports, document storage, emails, and social media integration. Effective acceptance of these skills requires the training of students in optimal CRM systems. The analysis made shows the diversity in the integration of marketing options; therefore, education has to train needed skills in more (two or three) CRM systems such as vtiger CRM, Zoho CRM, Marketing 360 or eWay-CRM.
ER  - 

JANÁKOVÁ, Milena. Contemporary IT Solutions with CRM Key Competencies for Marketing. In \textit{E-learning and Smart Learning Environment for the Preparation of New Generation Specialists}. Neuveden: Neuveden. s.~639-654. ISBN~''Neuveden''. 2018.