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@inproceedings{32042, author = {Janáková, Milena}, address = {Neuveden}, booktitle = {Proceedings of the 21st International Conference on Information Technology for practice}, keywords = {CRM; Education and Training; Marketing; Other Computer Software}, howpublished = {elektronická verze "online"}, language = {eng}, location = {Neuveden}, isbn = {978-80-248-4196-0}, pages = {187-193}, publisher = {Neuveden}, title = {CRM and IT society}, year = {2018} }
TY - JOUR ID - 32042 AU - Janáková, Milena PY - 2018 TI - CRM and IT society PB - Neuveden CY - Neuveden SN - 9788024841960 KW - CRM KW - Education and Training KW - Marketing KW - Other Computer Software N2 - The article focuses on Customer Relationship Management (CRM) systems as one of the important information systems in enterprises. Special interest concerns the automation of processes with regard to small businesses. The controversy is that process automation has more forms, information is fragmented, and it is difficult to see suitable innovations for small businesses. The analysis carried out focuses on 17 CRM systems that demonstrate existing automation support in CRM. ER -
JANÁKOVÁ, Milena. CRM and IT society. Online. In \textit{Proceedings of the 21st International Conference on Information Technology for practice}. Neuveden: Neuveden, 2018, s.~187-193. ISBN~978-80-248-4196-0.
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