D 2018

CRM and IT society

JANÁKOVÁ, Milena

Basic information

Original name

CRM and IT society

Authors

JANÁKOVÁ, Milena (203 Czech Republic, guarantor, belonging to the institution)

Edition

Neuveden, Proceedings of the 21st International Conference on Information Technology for practice, p. 187-193, 7 pp. 2018

Publisher

Neuveden

Other information

Language

English

Type of outcome

Stať ve sborníku

Field of Study

10200 1.2 Computer and information sciences

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

electronic version available online

RIV identification code

RIV/47813059:19520/18:00011167

Organization unit

School of Business Administration in Karvina

ISBN

978-80-248-4196-0

Keywords in English

CRM; Education and Training; Marketing; Other Computer Software
Změněno: 21/11/2019 15:04, RNDr. Daniel Jakubík

Abstract

V originále

The article focuses on Customer Relationship Management (CRM) systems as one of the important information systems in enterprises. Special interest concerns the automation of processes with regard to small businesses. The controversy is that process automation has more forms, information is fragmented, and it is difficult to see suitable innovations for small businesses. The analysis carried out focuses on 17 CRM systems that demonstrate existing automation support in CRM.