JANÁKOVÁ, Milena. CRM and IT society. Online. In Proceedings of the 21st International Conference on Information Technology for practice. Neuveden: Neuveden, 2018, p. 187-193. ISBN 978-80-248-4196-0.
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Basic information
Original name CRM and IT society
Authors JANÁKOVÁ, Milena (203 Czech Republic, guarantor, belonging to the institution).
Edition Neuveden, Proceedings of the 21st International Conference on Information Technology for practice, p. 187-193, 7 pp. 2018.
Publisher Neuveden
Other information
Original language English
Type of outcome Proceedings paper
Field of Study 10200 1.2 Computer and information sciences
Confidentiality degree is not subject to a state or trade secret
Publication form electronic version available online
RIV identification code RIV/47813059:19520/18:00011167
Organization unit School of Business Administration in Karvina
ISBN 978-80-248-4196-0
Keywords in English CRM; Education and Training; Marketing; Other Computer Software
Changed by Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 21/11/2019 15:04.
Abstract
The article focuses on Customer Relationship Management (CRM) systems as one of the important information systems in enterprises. Special interest concerns the automation of processes with regard to small businesses. The controversy is that process automation has more forms, information is fragmented, and it is difficult to see suitable innovations for small businesses. The analysis carried out focuses on 17 CRM systems that demonstrate existing automation support in CRM.
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