Podrobný výpis o publikaci

Modern tourism trends have a distinctly global character. It include the use of online tourism service platforms and the sharing of services based on sharing economy. The paper deals with this global trend in the use and provision of tourism services through the Airbnb platform, the identification of the use and impact on tourism development and destination attendance as part of the "Tourism Trends in the Moravian-Silesian Region" project. Modern trends include the use of online platforms and shared accommodation through Airbnb. The sharing economy has a place in the modern economic system and is a global phenomenon in tourism. Governments and municipalities create regulatory measures to operate in accordance with the destination's municipal, financial, security, and tourist interests to ensure transparency and a level playing field for entrepreneurship. Providing shared accommodation through online platforms brings new connectivity to technologies and services, expands travel opportunities and promotes tourism development in less-visited destinations, creates new flexible jobs and gives young people opportunity to use their potential. Shared economy platforms put competitive pressure on tourism service providers, the offer expands for the consumers and traditional service providers forced to move to innovative concepts that meet new trends.