Další formáty:
BibTeX
LaTeX
RIS
@misc{32520,
author = {Matušínská, Kateřina and Klepek, Martin and Stoklasa, Michal},
address = {Karviná},
keywords = {marketing mix; marketing concept; marketing research; marketing environment; strategy and plan; consumer behaviour; business market; STP},
language = {eng},
location = {Karviná},
isbn = {978-80-7510-341-3},
publisher = {SU Opava, OPF Karviná},
title = {Marketing in Theory and Practice},
year = {2019}
}
TY - GEN
ID - 32520
AU - Matušínská, Kateřina - Klepek, Martin - Stoklasa, Michal
PY - 2019
TI - Marketing in Theory and Practice
PB - SU Opava, OPF Karviná
CY - Karviná
SN - 9788075103413
KW - marketing mix
KW - marketing concept
KW - marketing research
KW - marketing environment
KW - strategy and plan
KW - consumer behaviour
KW - business market
KW - STP
N2 - Study text represents an innovated version of the textbook Marketing in Theory and Practice which was created by authors Ing. Kateřina Matušínská, Ph.D. and Ing. Michal Stoklasa and was published in 2014. This study text represents as an introduction to the basic terms and relations of this science discipline, and as the first step that leads to other, more complex marketing subjects following this basic course Marketing. After learning all the information from this book, the students will know how to practice basic marketing activities in a company, they will acquire basic knowledge from the marketing field in the way of basic terms, definitions and principles, they will know how to solve basic marketing issues, which are connected with the satisfying of customer needs and wishes. All the chapters include various examples for the readers to understand all the complex theory in a more simple way. The authors also structure this book in a way, that the readers can easily follow it in their decision making in a company.
ER -
MATUŠÍNSKÁ, Kateřina, Martin KLEPEK a Michal STOKLASA. \textit{Marketing in Theory and Practice}. Karviná: SU Opava, OPF Karviná. 183 s. ISBN~978-80-7510-341-3. 2019.
|
