2019
Small Business es in Cultural Tourism in a Central European Country
MURA, Ladislav and Patrik KAJZARBasic information
Original name
Small Business es in Cultural Tourism in a Central European Country
Authors
MURA, Ladislav (703 Slovakia) and Patrik KAJZAR (203 Czech Republic, guarantor, belonging to the institution)
Edition
Journal of Tourism and Services, 2019, 1804-5650
Other information
Language
English
Type of outcome
Article in a journal
Field of Study
50901 Other social sciences
Country of publisher
Czech Republic
Confidentiality degree
is not subject to a state or trade secret
References:
RIV identification code
RIV/47813059:19520/19:A0000038
Organization unit
School of Business Administration in Karvina
Keywords in English
Czech Republic; cultural destinations; cultural monuments and events; small and medium-sized enterprises; statistical analysis heritage; tourism
Changed: 21/4/2020 11:11, Ing. Petra Skoumalová
Abstract
In the original language
The aim of this article is to test the hypotheses whether the selected cultural and historical monuments and cultural events are an inspiration for tourists to visit. Our main objective is to determine whether a statistical relationship can be detected between the number of selected monuments and cultural events in Czech Republic and the number of its visitors. All analyzed data on this cultural destination was obtained from the statistics of NIPOS (The National Information and Consulting Centre for Culture between 2008 – 2017). Historical monuments that charge admission fees were statistically analyzed. SPSS will be used to calculate the correlation coefficient. Based on the results of H1 verification, there is no statistically significant difference between the number of monuments accessible to visitors for a fee and the average number of visitors per single historical monument. According to H2 verification, there is no statistically significant difference between the number of cultural events in historical monuments and the number. of visitors attending these cultural events. Cultural monuments and cultural events are one of the alternative motivations to attract tourists to the cities. If there is no improvement in tourism infrastructure, it will be very difficult to attract visitors.