2019
The Development and Perspective of Online Shopping in Connection with Technology Acceptance.
BAUEROVÁ, RadkaZákladní údaje
Originální název
The Development and Perspective of Online Shopping in Connection with Technology Acceptance.
Autoři
BAUEROVÁ, Radka (203 Česká republika, garant, domácí)
Vydání
Economics Management Innovation, 2019, 1805-353X
Další údaje
Jazyk
angličtina
Typ výsledku
Článek v odborném periodiku
Obor
50204 Business and management
Stát vydavatele
Česká republika
Utajení
není předmětem státního či obchodního tajemství
Kód RIV
RIV/47813059:19520/19:A0000056
Organizační jednotka
Obchodně podnikatelská fakulta v Karviné
Klíčová slova anglicky
Customers´ behaviour; online shopping; forecasting; retail; e-tail; hybrid companies
Příznaky
Recenzováno
Změněno: 21. 4. 2020 11:21, Ing. Petra Skoumalová
Anotace
V originále
The rapid growth of e-shoppers has caused the growing interest of companies in using the online environment. Companies are trying to attract the attention of consumers and also trying to gain new customers. Therefore, in the situation when a company does not only create e-marketing but is also able to offer an online shopping channel, it is now likely that customers will use this option. The aim of this paper is to find the dependence between acceptance of technologies enabling online purchases and acceptance of online shopping itself and to estimate the percentage of individuals who will use the online environment when purchasing individual product categories on the Visegrad Group market. The secondary data from the Eurostat database were used to investigate in this research.