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@article{33784, author = {Bauerová, Radka}, article_number = {3}, keywords = {Customers´ behaviour; online shopping; forecasting; retail; e-tail; hybrid companies}, language = {eng}, issn = {1805-353X}, journal = {Economics Management Innovation}, title = {The Development and Perspective of Online Shopping in Connection with Technology Acceptance.}, url = {http://emijournal.cz/wp-content/uploads/2019/12/07-THE-DEVELOPMENT-AND-PERSPECTIVE-OF-ONLINE-SHOPPING-IN-CONNECTION-WITH-TECHNOLOGY-ACCEPTANCE.pdf}, volume = {roč. 11}, year = {2019} }
TY - JOUR ID - 33784 AU - Bauerová, Radka PY - 2019 TI - The Development and Perspective of Online Shopping in Connection with Technology Acceptance. JF - Economics Management Innovation VL - roč. 11 IS - 3 SP - 52-63 EP - 52-63 SN - 1805353X KW - Customers´ behaviour KW - online shopping KW - forecasting KW - retail KW - e-tail KW - hybrid companies UR - http://emijournal.cz/wp-content/uploads/2019/12/07-THE-DEVELOPMENT-AND-PERSPECTIVE-OF-ONLINE-SHOPPING-IN-CONNECTION-WITH-TECHNOLOGY-ACCEPTANCE.pdf L2 - http://emijournal.cz/wp-content/uploads/2019/12/07-THE-DEVELOPMENT-AND-PERSPECTIVE-OF-ONLINE-SHOPPING-IN-CONNECTION-WITH-TECHNOLOGY-ACCEPTANCE.pdf N2 - The rapid growth of e-shoppers has caused the growing interest of companies in using the online environment. Companies are trying to attract the attention of consumers and also trying to gain new customers. Therefore, in the situation when a company does not only create e-marketing but is also able to offer an online shopping channel, it is now likely that customers will use this option. The aim of this paper is to find the dependence between acceptance of technologies enabling online purchases and acceptance of online shopping itself and to estimate the percentage of individuals who will use the online environment when purchasing individual product categories on the Visegrad Group market. The secondary data from the Eurostat database were used to investigate in this research. ER -
BAUEROVÁ, Radka. The Development and Perspective of Online Shopping in Connection with Technology Acceptance. \textit{Economics Management Innovation}. 2019, roč. 11, č.~3, s.~52-63. ISSN~1805-353X.
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