The Digitalization of a Grocery Shopping from a Generation Perspective.

@inproceedings{33795,
   author = {Bauerová, Radka and Klepek, Martin},
   address = {Trnava},
   booktitle = {Proceedings of the Annual International Scientific Conference Marketing Identity 2018: Digital Mirrors.},
   editor = {L. CABYOVA, R. RYBANSKY and Z. BEZAKOVA,},
   keywords = {Baby Boomers; Consumer Behaviour; Digitalization of Grocery Sales; Generation X; Generation Y; Generations; Online Grocery Shopping; Retail.},
   howpublished = {tištěná verze "print"},
   language = {eng},
   location = {Trnava},
   isbn = {978-80-8105-985-8},
   pages = {243-255},
   publisher = {Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava},
   title = {The Digitalization of a Grocery Shopping from a Generation Perspective.},
   url = {https://fmk.sk/download/Marketing-Identity-Digital-Mirrors-I.pdf},
   year = {2018}
}

TY  - JOUR
ID  - 33795
AU  - Bauerová, Radka - Klepek, Martin
PY  - 2018
TI  - The Digitalization of a Grocery Shopping from a Generation Perspective.
PB  - Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava
CY  - Trnava
SN  - 9788081059858
KW  - Baby Boomers
KW  - Consumer Behaviour
KW  - Digitalization of Grocery Sales
KW  - Generation X
KW  - Generation Y
KW  - Generations
KW  - Online Grocery Shopping
KW  - Retail.
UR  - https://fmk.sk/download/Marketing-Identity-Digital-Mirrors-I.pdf
N2  - Customer pressure on globalization-driven innovation has also evolved into food purchases and therefore business organizations innovate processes and services not only to meet the needs and wishes of their customers but also to increase their satisfaction and loyalty. This article deals with grocery shopping digitization as one of the possible innovations that business organizations can use to increase customer satisfaction, as the number of individuals using the online shopping channel is steadily growing. Considering that customers purchasing online food fall into several different generations, research results will also be geared to generational differences in the perception of food digitization. The aim of the paper is to examine whether there is any difference between online grocery shopping behaviour by generation’s perspective.
ER  - 

BAUEROVÁ, Radka a Martin KLEPEK. The Digitalization of a Grocery Shopping from a Generation Perspective. Online. In L. CABYOVA, R. RYBANSKY and Z. BEZAKOVA,. \textit{Proceedings of the Annual International Scientific Conference Marketing Identity 2018: Digital Mirrors.}. Trnava: Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2018. s.~243-255. ISBN~978-80-8105-985-8. [citováno 2024-04-24]