CRM INTEGRATION AND BUSINESS INTELLIGENCE IN PRACTICE

@inproceedings{34380,
   author = {Suchánek, Petr and Janáková, Milena},
   address = {Karviná},
   booktitle = {Conference Proceedings 2nd International conference on Decision making for Small and Medium-Sized Enterprises (DEMSME 2019) at Petrovice u Karviné May 16-17, 2019},
   keywords = {Business Intelligence; Customer Relationship Management; Information and Knowledge; Marketing; Small Business},
   howpublished = {elektronická verze "online"},
   language = {eng},
   location = {Karviná},
   isbn = {978-80-7510-339-0},
   pages = {220-225},
   publisher = {Silesian University in Opava, School of Business Administration in Karviná},
   title = {CRM INTEGRATION AND BUSINESS INTELLIGENCE IN PRACTICE},
   year = {2019}
}

TY  - JOUR
ID  - 34380
AU  - Suchánek, Petr - Janáková, Milena
PY  - 2019
TI  - CRM INTEGRATION AND BUSINESS INTELLIGENCE IN PRACTICE
PB  - Silesian University in Opava, School of Business Administration in Karviná
CY  - Karviná
SN  - 9788075103390
KW  - Business Intelligence
KW  - Customer Relationship Management
KW  - Information and Knowledge
KW  - Marketing
KW  - Small Business
N2  - CRM (Customer Relationship Management) systems are one of the data sources for standard analyticsas well as advanced business intelligence dashboards. CRM analyzes are more individualized and focus on charts, funnels, targets, anomalies, KPIs and comparators. There is visible controversy in the form of an insufficient complex view of the real situation, through market opportunities for future trends. Demonstrate the advantage of complex CRM data view, an example is the marketing dashboard. The proposed solution focuses on a small businessman with just a few bills and sales in thousands. The solution method is based on the implementation of advanced analysis of model data in one week. The recommendation is a detailed view on the marketing dashboard through business-related events such as customer retention, campaign efficiency, and the number of realized campaigns. The challenge is to work with KPIs that are unrealistic or difficult to predict from a small businessman's point of view.
ER  - 

SUCHÁNEK, Petr a Milena JANÁKOVÁ. CRM INTEGRATION AND BUSINESS INTELLIGENCE IN PRACTICE. Online. In \textit{Conference Proceedings 2nd International conference on Decision making for Small and Medium-Sized Enterprises (DEMSME 2019) at Petrovice u Karviné May 16-17, 2019}. Karviná: Silesian University in Opava, School of Business Administration in Karviná, 2019. s.~220-225, 270 s. ISBN~978-80-7510-339-0. [citováno 2024-04-24]