2020
Globalization and perception of tourism trends by supply and demand
PELLEŠOVÁ, PavlínaZákladní údaje
Originální název
Globalization and perception of tourism trends by supply and demand
Název anglicky
Globalization and perception of tourism trends by supply and demand
Autoři
PELLEŠOVÁ, Pavlína (203 Česká republika, garant, domácí)
Vydání
Žilina, The 19th International Scientific Conference Globalization and its Socio-Economic Consequences 2019 – Sustainability in the Global-Knowledge Economy, od s. 4019-4026, 8 s. 2020
Nakladatel
Žilinská univerzita
Další údaje
Jazyk
čeština
Typ výsledku
Stať ve sborníku
Obor
50204 Business and management
Stát vydavatele
Slovensko
Utajení
není předmětem státního či obchodního tajemství
Forma vydání
elektronická verze "online"
Odkazy
Kód RIV
RIV/47813059:19520/20:A0000128
Organizační jednotka
Obchodně podnikatelská fakulta v Karviné
ISSN
Klíčová slova česky
globalizace; trendy v cestovním ruchu; cestovní mkanceláře; zákazníci
Klíčová slova anglicky
globalization; trends of tourism; travel agencies; customers
Příznaky
Recenzováno
Změněno: 22. 1. 2020 13:19, doc. Ing. Pavlína Pellešová, Ph.D.
V originále
The article deals with the development of trends in tourism, specified by selected authors, who describe trends. The aim of the paper is to compare trends in supply and demand. In the field of supply, we focused on the view of tourism business. Within the institutional support project Tourism Trends in the Moravian-Silesian Region, the impact of globalization on trends, both on the demand side and on the supply side, was analysed. Following methods were used: analysis, comparison, interview, questionnaire survey. The research revealed that most of the customers are affected by globalization, about half of the customers use the Internet to select and purchase travel agency services, one fifth use discount portals. Customers have also focused most on the following holiday trends: finding new experiences, active and adventurous trips, discovering unique places, gastronomic tourism, sightseeing and cycling. Based on the comparison of trends from the perspective of customers, travel agencies and the description of trends from the Tourism Management Strategy in the MSR 2017, it was found that traditional tourism, urban, cognitive and creative tourism, rural tourism, spa tourism are considered dominant, along with growing interest in gastronomic tourism, extreme experiences and adventure tours.
Anglicky
The article deals with the development of trends in tourism, specified by selected authors, who describe trends. The aim of the paper is to compare trends in supply and demand. In the field of supply, we focused on the view of tourism business. Within the institutional support project Tourism Trends in the Moravian-Silesian Region, the impact of globalization on trends, both on the demand side and on the supply side, was analysed. Following methods were used: analysis, comparison, interview, questionnaire survey. The research revealed that most of the customers are affected by globalization, about half of the customers use the Internet to select and purchase travel agency services, one fifth use discount portals. Customers have also focused most on the following holiday trends: finding new experiences, active and adventurous trips, discovering unique places, gastronomic tourism, sightseeing and cycling. Based on the comparison of trends from the perspective of customers, travel agencies and the description of trends from the Tourism Management Strategy in the MSR 2017, it was found that traditional tourism, urban, cognitive and creative tourism, rural tourism, spa tourism are considered dominant, along with growing interest in gastronomic tourism, extreme experiences and adventure tours.