PELLEŠOVÁ, Pavlína. Globalization and perception of tourism trends by supply and demand. In The 19th International Scientific Conference Globalization and its Socio-Economic Consequences 2019 – Sustainability in the Global-Knowledge Economy. Žilina: Žilinská univerzita, 2020. s. 4019-4026. ISSN 2261-2424. doi:10.1051/shsconf/20207404019.
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Základní údaje
Originální název Globalization and perception of tourism trends by supply and demand
Název anglicky Globalization and perception of tourism trends by supply and demand
Autoři PELLEŠOVÁ, Pavlína (203 Česká republika, garant, domácí).
Vydání Žilina, The 19th International Scientific Conference Globalization and its Socio-Economic Consequences 2019 – Sustainability in the Global-Knowledge Economy, od s. 4019-4026, 8 s. 2020.
Nakladatel Žilinská univerzita
Další údaje
Originální jazyk čeština
Typ výsledku Stať ve sborníku
Obor 50204 Business and management
Stát vydavatele Slovensko
Utajení není předmětem státního či obchodního tajemství
Forma vydání elektronická verze "online"
WWW URL
Kód RIV RIV/47813059:19520/20:A0000128
Organizační jednotka Obchodně podnikatelská fakulta v Karviné
ISSN 2261-2424
Doi http://dx.doi.org/10.1051/shsconf/20207404019
Klíčová slova česky globalizace; trendy v cestovním ruchu; cestovní mkanceláře; zákazníci
Klíčová slova anglicky globalization; trends of tourism; travel agencies; customers
Příznaky Recenzováno
Změnil Změnila: doc. Ing. Pavlína Pellešová, Ph.D., učo 48763. Změněno: 22. 1. 2020 13:19.
Anotace
The article deals with the development of trends in tourism, specified by selected authors, who describe trends. The aim of the paper is to compare trends in supply and demand. In the field of supply, we focused on the view of tourism business. Within the institutional support project Tourism Trends in the Moravian-Silesian Region, the impact of globalization on trends, both on the demand side and on the supply side, was analysed. Following methods were used: analysis, comparison, interview, questionnaire survey. The research revealed that most of the customers are affected by globalization, about half of the customers use the Internet to select and purchase travel agency services, one fifth use discount portals. Customers have also focused most on the following holiday trends: finding new experiences, active and adventurous trips, discovering unique places, gastronomic tourism, sightseeing and cycling. Based on the comparison of trends from the perspective of customers, travel agencies and the description of trends from the Tourism Management Strategy in the MSR 2017, it was found that traditional tourism, urban, cognitive and creative tourism, rural tourism, spa tourism are considered dominant, along with growing interest in gastronomic tourism, extreme experiences and adventure tours.
Anotace anglicky
The article deals with the development of trends in tourism, specified by selected authors, who describe trends. The aim of the paper is to compare trends in supply and demand. In the field of supply, we focused on the view of tourism business. Within the institutional support project Tourism Trends in the Moravian-Silesian Region, the impact of globalization on trends, both on the demand side and on the supply side, was analysed. Following methods were used: analysis, comparison, interview, questionnaire survey. The research revealed that most of the customers are affected by globalization, about half of the customers use the Internet to select and purchase travel agency services, one fifth use discount portals. Customers have also focused most on the following holiday trends: finding new experiences, active and adventurous trips, discovering unique places, gastronomic tourism, sightseeing and cycling. Based on the comparison of trends from the perspective of customers, travel agencies and the description of trends from the Tourism Management Strategy in the MSR 2017, it was found that traditional tourism, urban, cognitive and creative tourism, rural tourism, spa tourism are considered dominant, along with growing interest in gastronomic tourism, extreme experiences and adventure tours.
VytisknoutZobrazeno: 3. 12. 2022 19:48