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@inproceedings{36006, author = {Janáková, Milena}, address = {Neuveden}, booktitle = {Conference Proceedings}, keywords = {Applications; Communication; Decision-making; Information and Knowledge; Simulation}, howpublished = {tištěná verze "print"}, language = {eng}, location = {Neuveden}, isbn = {978-80-7510-243-0}, pages = {84-92}, publisher = {Neuveden}, title = {Decision-making Barriers and Optimization in the Development of CRM Applications}, year = {2017} }
TY - JOUR ID - 36006 AU - Janáková, Milena PY - 2017 TI - Decision-making Barriers and Optimization in the Development of CRM Applications PB - Neuveden CY - Neuveden SN - 9788075102430 KW - Applications KW - Communication KW - Decision-making KW - Information and Knowledge KW - Simulation N2 - This paper is focused on the search and elimination of existing decision making barriers in the field of developing CRM (Customer Relationship Management) applications. The question is which items of application must be available so that it is optimal for small business. The focus is placed upon contact and lead management. Realized works are based on the actual view of available software in the CRM field, description of needed metrics, and items for evaluating adopted solutions. ER -
JANÁKOVÁ, Milena. Decision-making Barriers and Optimization in the Development of CRM Applications. In \textit{Conference Proceedings}. Neuveden: Neuveden. s.~84-92. ISBN~978-80-7510-243-0. 2017.
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