Decision-making Barriers and Optimization in the Development of CRM Applications

@inproceedings{36006,
   author = {Janáková, Milena},
   address = {Neuveden},
   booktitle = {Conference Proceedings},
   keywords = {Applications; Communication; Decision-making; Information and Knowledge; Simulation},
   howpublished = {tištěná verze "print"},
   language = {eng},
   location = {Neuveden},
   isbn = {978-80-7510-243-0},
   pages = {84-92},
   publisher = {Neuveden},
   title = {Decision-making Barriers and Optimization in the Development of CRM Applications},
   year = {2017}
}

TY  - JOUR
ID  - 36006
AU  - Janáková, Milena
PY  - 2017
TI  - Decision-making Barriers and Optimization in the Development of CRM Applications
PB  - Neuveden
CY  - Neuveden
SN  - 9788075102430
KW  - Applications
KW  - Communication
KW  - Decision-making
KW  - Information and Knowledge
KW  - Simulation
N2  - This paper is focused on the search and elimination of existing decision making barriers in the field of developing CRM (Customer Relationship Management) applications. The question is which items of application must be available so that it is optimal for small business. The focus is placed upon contact and lead management. Realized works are based on the actual view of available software in the CRM field, description of needed metrics, and items for evaluating adopted solutions.
ER  - 

JANÁKOVÁ, Milena. Decision-making Barriers and Optimization in the Development of CRM Applications. In \textit{Conference Proceedings}. Neuveden: Neuveden. s.~84-92. ISBN~978-80-7510-243-0. 2017.