BAUEROVÁ, Radka a Šárka ZAPLETALOVÁ. CUSTOMERS´ SHOPPING BEHAVIOUR IN OGS: CHENGES CAUSED BY COVID-19. In Ing. Pavel Ondra. DOKBAT 2020 - 16th Annual International Bata Conference for Ph.D. Students and Young Researchers (Vol. 16). 16th. Zlín: Tomas Bata University in Zlín, Faculty of Management and Economics. s. 34-48. ISBN 978-80-7454-935-9. doi:10.7441/dokbat.2020. 2020.
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Základní údaje
Originální název CUSTOMERS´ SHOPPING BEHAVIOUR IN OGS: CHENGES CAUSED BY COVID-19
Autoři BAUEROVÁ, Radka a Šárka ZAPLETALOVÁ.
Vydání 16th. Zlín, DOKBAT 2020 - 16th Annual International Bata Conference for Ph.D. Students and Young Researchers (Vol. 16), od s. 34-48, 15 s. 2020.
Nakladatel Tomas Bata University in Zlín, Faculty of Management and Economics
Další údaje
Originální jazyk angličtina
Typ výsledku Stať ve sborníku
Obor 50204 Business and management
Stát vydavatele Česká republika
Utajení není předmětem státního či obchodního tajemství
Forma vydání elektronická verze "online"
Organizační jednotka Obchodně podnikatelská fakulta v Karviné
ISBN 978-80-7454-935-9
Doi http://dx.doi.org/10.7441/dokbat.2020
Klíčová slova anglicky online grocery shopping; customers; behaviour; customers’ satisfaction; service quality; stockpiling
Příznaky Recenzováno
Návaznosti SGS/17/2020, projekt VaV.
Změnil Změnila: Ing. Radka Bauerová, Ph.D., učo 32908. Změněno: 13. 1. 2021 18:25.
Anotace
We can consider the COVID-19 pandemic to be the latest and most significant situational factor influencing customers’ behaviour when purchasing grocery online. The question is how this factor influenced these customers. Therefore, the paper aims to determine the impact of the COVID-19 pandemic on customers’ shopping behaviour and perceptions of online grocery satisfaction. Comparative research using an online questionnaire was chosen to obtain relevant data. One of the main results of the research is the finding that every second respondent has changed the shopping behaviour in connection with the pandemic directly. A total of 16% of customers began to prefer OGS as a way to avoid the risk of infection they felt offline. It was found that the trend of grocery stockpiling was also reflected in the online environment, where 5% of customers started buying much more grocery than they were used to. Based on the results it is evident that OGS will become new-normal, because "after pandemic’ customers" decide to continue shopping even after the pandemic mitigation. It can be estimated that up to 63% of individuals in the Czechia will buy grocery online in 2020, which shows a much faster acceptance of this shopping channel than predicted. The identified structural changes suggest that another stage of development - digitalization, has already taken place in grocery retail.
VytisknoutZobrazeno: 29. 3. 2024 01:40