The Role of Strategic Planning in SMEs in Times of Turbulent Changes: Perspective of Czech Retail ...

@inproceedings{46425,
   author = {Zapletalová, Šárka and Bauerová, Radka},
   address = {České Budějovice},
   booktitle = {Proceedings of the 14th International Scientific Conference INPROFORUM Business Cycles – more than Economic Phenomena},
   editor = {Soukupová Nikola},
   keywords = {strategic planning; strategy; business success; retail enterprises; strategic decisions;},
   howpublished = {elektronická verze "online"},
   language = {eng},
   location = {České Budějovice},
   isbn = {978-80-7394-824-5},
   pages = {150-154},
   publisher = {University of South Bohemia in České Budějovice},
   title = {The Role of Strategic Planning in SMEs in Times of Turbulent Changes: Perspective of Czech Retail Enterprises},
   url = {http://inproforum.ef.jcu.cz/INP2020},
   year = {2020}
}

TY  - JOUR
ID  - 46425
AU  - Zapletalová, Šárka - Bauerová, Radka
PY  - 2020
TI  - The Role of Strategic Planning in SMEs in Times of Turbulent Changes: Perspective of Czech Retail Enterprises
PB  - University of South Bohemia in České Budějovice
CY  - České Budějovice
SN  - 9788073948245
KW  - strategic planning
KW  - strategy
KW  - business success
KW  - retail enterprises
KW  - strategic decisions;
UR  - http://inproforum.ef.jcu.cz/INP2020
L2  - http://inproforum.ef.jcu.cz/INP2020
N2  - Organizations everywhere, of all types and sizes, are under constant pressure to improve their business performance. Strategic planning consists of integrated decisions, ac-tions or plans that will help to achieve target goals. In this research study, strategic planning was investigated as factor influencing the business success of retail enterprises. The objective of the paper is to investigate the effect of strategic planning of Czech retail enterprises on their business success. The strategic planning in Czech retail enterprises has been researched with the method of oral questioning, and the main instrument was a questionnaire.The sample consisted of 362 Czech retail enterprises which are located in the Czech Republic.
ER  - 

ZAPLETALOVÁ, Šárka a Radka BAUEROVÁ. The Role of Strategic Planning in SMEs in Times of Turbulent Changes: Perspective of Czech Retail Enterprises. In Soukupová Nikola. \textit{Proceedings of the 14th International Scientific Conference INPROFORUM Business Cycles – more than Economic Phenomena}. České Budějovice: University of South Bohemia in České Budějovice. s.~150-154. ISBN~978-80-7394-824-5. 2020.