The Role of Strategic Planning in SMEs in Times of Turbulent
Changes: Perspective of Czech Retail Enterprises

D 2020

The Role of Strategic Planning in SMEs in Times of Turbulent Changes: Perspective of Czech Retail Enterprises

ZAPLETALOVÁ, Šárka and Radka BAUEROVÁ

Basic information

Original name

The Role of Strategic Planning in SMEs in Times of Turbulent Changes: Perspective of Czech Retail Enterprises

Authors

ZAPLETALOVÁ, Šárka (203 Czech Republic, guarantor, belonging to the institution) and Radka BAUEROVÁ (203 Czech Republic, belonging to the institution)

Edition

České Budějovice, Proceedings of the 14th International Scientific Conference INPROFORUM Business Cycles – more than Economic Phenomena, p. 150-154, 5 pp. 2020

Publisher

University of South Bohemia in České Budějovice

Other information

Language

English

Type of outcome

Stať ve sborníku

Field of Study

50204 Business and management

Country of publisher

Czech Republic

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

electronic version available online

References:

URL

RIV identification code

RIV/47813059:19520/20:A0000178

Organization unit

School of Business Administration in Karvina

ISBN

978-80-7394-824-5

Keywords in English

strategic planning; strategy; business success; retail enterprises; strategic decisions;

Změněno: 1/2/2021 14:55, Ing. Šárka Zapletalová, Ph.D.

Abstract

V originále

Organizations everywhere, of all types and sizes, are under constant pressure to improve their business performance. Strategic planning consists of integrated decisions, ac-tions or plans that will help to achieve target goals. In this research study, strategic planning was investigated as factor influencing the business success of retail enterprises. The objective of the paper is to investigate the effect of strategic planning of Czech retail enterprises on their business success. The strategic planning in Czech retail enterprises has been researched with the method of oral questioning, and the main instrument was a questionnaire.The sample consisted of 362 Czech retail enterprises which are located in the Czech Republic.

Citovat

ZAPLETALOVÁ, Šárka and Radka BAUEROVÁ. The Role of Strategic Planning in SMEs in Times of Turbulent Changes: Perspective of Czech Retail Enterprises. Online. In Soukupová Nikola. Proceedings of the 14th International Scientific Conference INPROFORUM Business Cycles – more than Economic Phenomena. České Budějovice: University of South Bohemia in České Budějovice, 2020, p. 150-154. ISBN 978-80-7394-824-5.

@inproceedings{46425,
   author = {Zapletalová, Šárka and Bauerová, Radka},
   address = {České Budějovice},
   booktitle = {Proceedings of the 14th International Scientific Conference INPROFORUM Business Cycles – more than Economic Phenomena},
   editor = {Soukupová Nikola},
   keywords = {strategic planning; strategy; business success; retail enterprises; strategic decisions;},
   howpublished = {elektronická verze "online"},
   language = {eng},
   location = {České Budějovice},
   isbn = {978-80-7394-824-5},
   pages = {150-154},
   publisher = {University of South Bohemia in České Budějovice},
   title = {The Role of Strategic Planning in SMEs in Times of Turbulent Changes: Perspective of Czech Retail Enterprises},
   url = {http://inproforum.ef.jcu.cz/INP2020},
   year = {2020}
}

TY  - JOUR
ID  - 46425
AU  - Zapletalová, Šárka - Bauerová, Radka
PY  - 2020
TI  - The Role of Strategic Planning in SMEs in Times of Turbulent Changes: Perspective of Czech Retail Enterprises
PB  - University of South Bohemia in České Budějovice
CY  - České Budějovice
SN  - 9788073948245
KW  - strategic planning
KW  - strategy
KW  - business success
KW  - retail enterprises
KW  - strategic decisions;
UR  - http://inproforum.ef.jcu.cz/INP2020
L2  - http://inproforum.ef.jcu.cz/INP2020
N2  - Organizations everywhere, of all types and sizes, are under constant pressure to improve their business performance. Strategic planning consists of integrated decisions, ac-tions or plans that will help to achieve target goals. In this research study, strategic planning was investigated as factor influencing the business success of retail enterprises. The objective of the paper is to investigate the effect of strategic planning of Czech retail enterprises on their business success. The strategic planning in Czech retail enterprises has been researched with the method of oral questioning, and the main instrument was a questionnaire.The sample consisted of 362 Czech retail enterprises which are located in the Czech Republic.
ER  -

ZAPLETALOVÁ, Šárka and Radka BAUEROVÁ. The Role of Strategic Planning in SMEs in Times of Turbulent Changes: Perspective of Czech Retail Enterprises. Online. In Soukupová Nikola. \textit{Proceedings of the 14th International Scientific Conference INPROFORUM Business Cycles – more than Economic Phenomena}. České Budějovice: University of South Bohemia in České Budějovice, 2020, p.~150-154. ISBN~978-80-7394-824-5.

Detailed Information on Publication Record