Global Aspects of the Gastronomic Trends and Innovations

@inproceedings{49332,
   author = {Kostková, Miroslava and Pellešová, Pavlína},
   address = {Zilina Slovak Republic},
   booktitle = {The 20th International Scientific Conference Globalization and its Socio-Economic Consequences 2020},
   doi = {http://dx.doi.org/10.1051/shsconf/20219204014},
   editor = {Kliestik},
   keywords = {globalization; gastronomy trends and innovations; research; services;},
   howpublished = {elektronická verze "online"},
   language = {eng},
   location = {Zilina Slovak Republic},
   pages = {1-10},
   publisher = {University of Zilina},
   title = {Global Aspects of the Gastronomic Trends and Innovations},
   url = {https://www.shs-conferences.org/articles/shsconf/abs/2021/03/shsconf_glob20_04014/shsconf_glob20_04014.html},
   year = {2021}
}

TY  - JOUR
ID  - 49332
AU  - Kostková, Miroslava - Pellešová, Pavlína
PY  - 2021
TI  - Global Aspects of the Gastronomic Trends and Innovations
PB  - University of Zilina
CY  - Zilina Slovak Republic
KW  - globalization
KW  - gastronomy trends and innovations
KW  - research
KW  - services;
UR  - https://www.shs-conferences.org/articles/shsconf/abs/2021/03/shsconf_glob20_04014/shsconf_glob20_04014.html
N2  - Research background: The current conditions of globalization come to a necessity of flexible adaptation and efficient use of the resources. The companies compete with each other and try to attract customers through an attractive offer that determine the global trends. Purpose of the article: The aim of the article is to examine the introduction of new gastronomic trends and innovative solutions into the offer of restaurants in the Czech Republic and their acceptance on the customer side. Methods: The article examines the opinion about the product, marketing and organizational innovations, their economic success and attractiveness of the offer to clients. Marketing research based on the online questionnaire survey between providers of the gastronomic services and the customers is used. Explored was the relationship between the qualitative factors of the service and the repeated visit by consumers from the perspective of catering service providers. The Chi quadrate test of independence is used for the evaluation of the research question and two hypotheses as well. The method of comparison including the results of previous research and the synthesis of research conclusions are used. Findings & Value added: The identification of new trends can be an inspiration for entrepreneurs in the development of new products and in the introduction of service innovations. The definition of the significant gastronomic trends of Czech gastronomic companies can be used for gastronomy business and can bring a higher customer satisfaction and tourist attendance for the establishments and destination.
ER  - 

KOSTKOVÁ, Miroslava a Pavlína PELLEŠOVÁ. Global Aspects of the Gastronomic Trends and Innovations. In Kliestik. \textit{The 20th International Scientific Conference Globalization and its Socio-Economic Consequences 2020}. Zilina Slovak Republic: University of Zilina. s.~1-10. ISSN~2261-2424. doi:10.1051/shsconf/20219204014. 2021.