KOSTKOVÁ, Miroslava a Pavlína PELLEŠOVÁ. Trendy a inovace služeb hotelnictví a gastronomie Moravskoslezského kraje. Ekonomická revue cestovného ruchu. 2020, roč. 53, 4/2020, s. 190-199. ISSN 0139-8660.
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Základní údaje
Originální název Trendy a inovace služeb hotelnictví a gastronomie Moravskoslezského kraje
Název anglicky Trends and innovations of hotel and gastronomy services of the Moravian-Silesian region
Autoři KOSTKOVÁ, Miroslava (203 Česká republika, garant, domácí) a Pavlína PELLEŠOVÁ (203 Česká republika, domácí).
Vydání Ekonomická revue cestovného ruchu, 2020, 0139-8660.
Další údaje
Originální jazyk čeština
Typ výsledku Článek v odborném periodiku
Obor 50204 Business and management
Stát vydavatele Slovensko
Utajení není předmětem státního či obchodního tajemství
Kód RIV RIV/47813059:19520/20:A0000181
Organizační jednotka Obchodně podnikatelská fakulta v Karviné
Klíčová slova anglicky Catering and Accommodation Establishments; Trends and Innovation; Tourism
Změnil Změnila: Miroslava Snopková, učo 43819. Změněno: 21. 4. 2021 09:49.
Anotace
Trends in tourism and their rapid admission by entrepreneurs significantly affect the tourist attractiveness of the destination and increase its tourist attendance. The projects "Trends in Tourism in the Silesian Moravian Region" and „Trends and Innovation in Tourism in the Czech Republic“ is the basis of this article, which examines the influence of tourist trends and innovations on the offer of accommodation and catering facilities and on the consumer behavior. The aim was to find out and compare the opinion of entrepreneurs and customers on the introduction of new trends and innovations in the offer and to determine the factors influencing repeat the visit. Using the research methods were marketing techniques of quantitative and qualitative research through the online questionaire and guided interviews with representatives of the catering and accommodation establishments over the course of 3 years. Methods of analysis and comparison of the surveys results and statistical method of Chi Quadrate test of independence were used. The survey showed that changes in demand and changing customer needs are forcing companies to prepare their offer in time to be competitive and better meet the needs of visitors. The identification of the new trends in this area can use as an inspiration for entrepreneurs in development of the new products and the introduction of innovative services, which can lead to increase tourist attendance the destination and highier business success in HORECA sector in the next new social conditions.
Anotace anglicky
Trends in tourism and their rapid admission by entrepreneurs significantly affect the tourist attractiveness of the destination and increase its tourist attendance. The projects "Trends in Tourism in the Silesian Moravian Region" and „Trends and Innovation in Tourism in the Czech Republic“ is the basis of this article, which examines the influence of tourist trends and innovations on the offer of accommodation and catering facilities and on the consumer behavior. The aim was to find out and compare the opinion of entrepreneurs and customers on the introduction of new trends and innovations in the offer and to determine the factors influencing repeat the visit. Using the research methods were marketing techniques of quantitative and qualitative research through the online questionaire and guided interviews with representatives of the catering and accommodation establishments over the course of 3 years. Methods of analysis and comparison of the surveys results and statistical method of Chi Quadrate test of independence were used. The survey showed that changes in demand and changing customer needs are forcing companies to prepare their offer in time to be competitive and better meet the needs of visitors. The identification of the new trends in this area can use as an inspiration for entrepreneurs in development of the new products and the introduction of innovative services, which can lead to increase tourist attendance the destination and highier business success in HORECA sector in the next new social conditions.
VytisknoutZobrazeno: 6. 12. 2022 01:59