ZAPLETALOVÁ, Šárka. Internationalisation and Competitive Strategies of Enterprises. In Pavlína Jasovska, Danielle Logue, Hussain G. Rammal. Contemporary Entrepreneurship Issues in International Business. Singapore: World Scientific. s. 139-168. Volume 1. ISBN 978-981-12-2843-8. doi:10.1142/9789811228445_fmatter. 2021.
Další formáty:   BibTeX LaTeX RIS
Základní údaje
Originální název Internationalisation and Competitive Strategies of Enterprises
Autoři ZAPLETALOVÁ, Šárka (203 Česká republika, garant, domácí).
Vydání Singapore, Contemporary Entrepreneurship Issues in International Business, od s. 139-168, 30 s. Volume 1, 2021.
Nakladatel World Scientific
Další údaje
Originální jazyk angličtina
Typ výsledku Kapitola resp. kapitoly v odborné knize
Obor 50204 Business and management
Utajení není předmětem státního či obchodního tajemství
Forma vydání tištěná verze "print"
WWW URL
Kód RIV RIV/47813059:19520/21:A0000258
Organizační jednotka Obchodně podnikatelská fakulta v Karviné
ISBN 978-981-12-2843-8
Doi http://dx.doi.org/10.1142/9789811228445_fmatter
Klíčová slova česky Competitive strategies; Foreign markets; International activities; Internationalisation of entrepreneurial activities; Strategic decisions
Klíčová slova anglicky Competitive strategies; Foreign markets; International activities; Internationalisation of entrepreneurial activities; Strategic decisions
Změnil Změnila: Ing. Šárka Zapletalová, Ph.D., učo 49931. Změněno: 6. 1. 2022 16:20.
Anotace
The internationalisation of entrepreneurial activities is a necessity for the majority of entrepreneurial subjects. The internationalisation of entrepreneurial activities is represented by the geographic expansion of entrepreneurial activities across national borders. Internationalisation is a phenomenon researched intensively over the last few decades from a variety of viewpoints. Issues such as the development of international activities and factors favouring or disfavouring internationalisation have been studied for both large enterprises as well as small and medium enterprises. The internationalisation of entrepreneurship activities counts among long-lasting strategic decisions; these decisions bring significant changes in running an enterprise and are conditioned by them as well. The entrance of an enterprise on the market itself allows for a significant opportunity, so long as the said enterprise possesses the proper readiness, which grants it the chance to develop entrepreneurial activities (business) in the foreign markets. Entrepreneurial activities in international markets bring significant changes in competitive strategy. The objective of this chapter is to identify a possible connection between competitive strategy and international activities in the internationalisation of the studied enterprises. The study is based on primary data collected from a recent survey of enterprises from the Czech Republic. The relationships of interest are analysed using relevant regression techniques
VytisknoutZobrazeno: 20. 4. 2024 00:01