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Publications Detailed Information on Publication Record

Detailed Information on Publication Record

B 2016

Marketing Management

KOTLER, Philip and Kevin Lane KELLER

Basic information

Original name

Marketing Management

Authors

KOTLER, Philip and Kevin Lane KELLER

Edition

15th. Harlow, 2016

Publisher

Pearson Education Limited

Other information

Type of outcome

Odborná kniha

Confidentiality degree

není předmětem státního či obchodního tajemství

Organization unit

School of Business Administration in Karvina

ISBN

978-1-292-09262-1

Tags

International impact

Změněno: 6/1/2022 16:50, Ing. Kateřina Matušínská, Ph.D.

Citovat

ČSN ISO 690
BibTeX
LaTeX
RIS

KOTLER, Philip and Kevin Lane KELLER. Marketing Management. 15th. Harlow: Pearson Education Limited, 2016. ISBN 978-1-292-09262-1.

@book{55891,
   author = {Kotler, Philip and Keller, Kevin Lane},
   address = {Harlow},
   edition = {15th},
   location = {Harlow},
   isbn = {978-1-292-09262-1},
   publisher = {Pearson Education Limited},
   title = {Marketing Management},
   year = {2016}
}

TY  - BOOK
ID  - 55891
AU  - Kotler, Philip - Keller, Kevin Lane
PY  - 2016
TI  - Marketing Management
PB  - Pearson Education Limited
CY  - Harlow
SN  - 9781292092621
ER  -

KOTLER, Philip and Kevin Lane KELLER. \textit{Marketing Management}. 15th. Harlow: Pearson Education Limited, 2016. ISBN~978-1-292-09262-1.