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Publications Detailed Information on Publication Record

Detailed Information on Publication Record

B 2019

Foundations of Marketing

FAHY, J and JOBBER

Basic information

Original name

Foundations of Marketing

Authors

FAHY, J and JOBBER

Edition

Foundations of Marketing. London, 2019

Publisher

McGraw-Hill Education

Other information

Type of outcome

Odborná kniha

Confidentiality degree

není předmětem státního či obchodního tajemství

Organization unit

School of Business Administration in Karvina

ISBN

978-1-5268-4734-8

Tags

International impact

Změněno: 6/1/2022 16:55, Ing. Kateřina Matušínská, Ph.D.

Citovat

ČSN ISO 690
BibTeX
LaTeX
RIS

FAHY, J and JOBBER. Foundations of Marketing. Foundations of Marketing. London: McGraw-Hill Education, 2019. ISBN 978-1-5268-4734-8.

@book{55893,
   author = {FAHY, J and JOBBER, },
   address = {London},
   edition = {Foundations of Marketing},
   location = {London},
   isbn = {978-1-5268-4734-8},
   publisher = {McGraw-Hill Education},
   title = {Foundations of Marketing},
   year = {2019}
}

TY  - BOOK
ID  - 55893
AU  - FAHY, J - JOBBER,
PY  - 2019
TI  - Foundations of Marketing
PB  - McGraw-Hill Education
CY  - London
SN  - 9781526847348
ER  -

FAHY, J and JOBBER. \textit{Foundations of Marketing}. Foundations of Marketing. London: McGraw-Hill Education, 2019. ISBN~978-1-5268-4734-8.