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Publications Přehled o publikaci

Přehled o publikaci

B 2018

Principles of Marketing. Global Edition.

KOTLER, P and ARMSTRONG

Basic information

Original name

Principles of Marketing. Global Edition.

Authors

KOTLER, P and ARMSTRONG

Edition

17th. Harlow, 2018

Publisher

Pearson Education Limited

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

Organization unit

School of Business Administration in Karvina

ISBN

978-1-292-22017-8

Tags

International impact, Reviewed

Changed: 6/1/2022 16:57, Ing. Kateřina Matušínská, Ph.D.

Cite

ČSN ISO 690
BibTeX
LaTeX
RIS

KOTLER, P and ARMSTRONG. Principles of Marketing. Global Edition. 17th. Harlow: Pearson Education Limited, 2018. ISBN 978-1-292-22017-8.

@book{55894,
   author = {KOTLER, P and ARMSTRONG, },
   address = {Harlow},
   edition = {17th},
   location = {Harlow},
   isbn = {978-1-292-22017-8},
   publisher = {Pearson Education Limited},
   title = {Principles of Marketing. Global Edition.},
   year = {2018}
}

TY  - BOOK
ID  - 55894
AU  - KOTLER, P - ARMSTRONG,
PY  - 2018
TI  - Principles of Marketing. Global Edition.
PB  - Pearson Education Limited
CY  - Harlow
SN  - 9781292220178
ER  -

KOTLER, P and ARMSTRONG. \textit{Principles of Marketing. Global Edition.}. 17th. Harlow: Pearson Education Limited, 2018. ISBN~978-1-292-22017-8.