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Publications Detailed Information on Publication Record

Detailed Information on Publication Record

B 2017

Marketing Research: An Applied Approach

MALHOTRA, N K, D NUNAN and D F BIRKS

Basic information

Original name

Marketing Research: An Applied Approach

Authors

MALHOTRA, N K, D NUNAN and D F BIRKS

Edition

5th. Harlow, 2017

Publisher

Pearson Education Limited

Other information

Type of outcome

Odborná kniha

Confidentiality degree

není předmětem státního či obchodního tajemství

Organization unit

School of Business Administration in Karvina

ISBN

978-1-292-10312-9

Tags

International impact, Reviewed

Změněno: 6/1/2022 17:01, Ing. Kateřina Matušínská, Ph.D.

Citovat

ČSN ISO 690
BibTeX
LaTeX
RIS

MALHOTRA, N K, D NUNAN and D F BIRKS. Marketing Research: An Applied Approach. 5th. Harlow: Pearson Education Limited, 2017. ISBN 978-1-292-10312-9.

@book{55897,
   author = {MALHOTRA, N K and NUNAN, D and BIRKS, D F},
   address = {Harlow},
   edition = {5th},
   location = {Harlow},
   isbn = {978-1-292-10312-9},
   publisher = {Pearson Education Limited},
   title = {Marketing Research: An Applied Approach},
   year = {2017}
}

TY  - BOOK
ID  - 55897
AU  - MALHOTRA, N K - NUNAN, D - BIRKS, D F
PY  - 2017
TI  - Marketing Research: An Applied Approach
PB  - Pearson Education Limited
CY  - Harlow
SN  - 9781292103129
ER  -

MALHOTRA, N K, D NUNAN and D F BIRKS. \textit{Marketing Research: An Applied Approach}. 5th. Harlow: Pearson Education Limited, 2017. ISBN~978-1-292-10312-9.