Skip to top bar Skip to header Skip to content Skip to footer

Publications Detailed Information on Publication Record

Detailed Information on Publication Record

u 2022

Integrated Advertising, Promotion, and Marketing Communications

CLOW, K and BAACK

Basic information

Original name

Integrated Advertising, Promotion, and Marketing Communications

Authors

CLOW, K and BAACK

Edition

9th. Harlow, 2022

Publisher

Pearson Education Limited

Other information

Type of outcome

Účelové publikace

Confidentiality degree

není předmětem státního či obchodního tajemství

Organization unit

School of Business Administration in Karvina

ISBN

978-1-292-41121-7

Tags

International impact, Reviewed

Změněno: 2/3/2023 08:32, Miroslava Snopková

Citovat

ČSN ISO 690
BibTeX
LaTeX
RIS

CLOW, K and BAACK. Integrated Advertising, Promotion, and Marketing Communications. 9th. Harlow: Pearson Education Limited, 2022. ISBN 978-1-292-41121-7.

@misc{55900,
   author = {CLOW, K and BAACK, },
   address = {Harlow},
   edition = {9th},
   location = {Harlow},
   isbn = {978-1-292-41121-7},
   publisher = {Pearson Education Limited},
   title = {Integrated Advertising, Promotion, and Marketing Communications},
   year = {2022}
}

TY  - GEN
ID  - 55900
AU  - CLOW, K - BAACK,
PY  - 2022
TI  - Integrated Advertising, Promotion, and Marketing Communications
PB  - Pearson Education Limited
CY  - Harlow
SN  - 9781292411217
ER  -

CLOW, K and BAACK. \textit{Integrated Advertising, Promotion, and Marketing Communications}. 9th. Harlow: Pearson Education Limited, 2022. ISBN~978-1-292-41121-7.