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Publications Přehled o publikaci

Přehled o publikaci

B 2017

Essentials of Services Marketing. Global Edition

WIRTZ, J; CH and LOVELOCK

Basic information

Original name

Essentials of Services Marketing. Global Edition

Authors

WIRTZ, J; CH and LOVELOCK

Edition

3rd. Harlow, 2017

Publisher

Pearson Education Limited.

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

Organization unit

School of Business Administration in Karvina

ISBN

978-1-292-09006-1

Tags

International impact, Reviewed

Changed: 6/1/2022 18:50, Ing. Kateřina Matušínská, Ph.D.

Cite

ČSN ISO 690
BibTeX
LaTeX
RIS

WIRTZ, J; CH and LOVELOCK. Essentials of Services Marketing. Global Edition. 3rd. Harlow: Pearson Education Limited., 2017. ISBN 978-1-292-09006-1.

@book{55909,
   author = {WIRTZ, J and CH, and LOVELOCK, },
   address = {Harlow},
   edition = {3rd},
   location = {Harlow},
   isbn = {978-1-292-09006-1},
   publisher = {Pearson Education Limited.},
   title = {Essentials of Services Marketing. Global Edition},
   year = {2017}
}

TY  - BOOK
ID  - 55909
AU  - WIRTZ, J - CH,
AU  - LOVELOCK,
PY  - 2017
TI  - Essentials of Services Marketing. Global Edition
PB  - Pearson Education Limited.
CY  - Harlow
SN  - 9781292090061
ER  -

WIRTZ, J; CH and LOVELOCK. \textit{Essentials of Services Marketing. Global Edition}. 3rd. Harlow: Pearson Education Limited., 2017. ISBN~978-1-292-09006-1.