Impact of Introducing the Middle Alternative: Meta-Analytic Approach

@inproceedings{56462,
   author = {Kubalová, Radka},
   address = {Belgrade},
   booktitle = {EMAN 2021 – Economics & Management: How to Cope with Disrupted Times. SELECTED PAPERS.},
   doi = {http://dx.doi.org/10.31410/EMAN.S.P.2021.93},
   editor = {Vuk Bevanda},
   keywords = {Compromise; Consumer; Context Effect; Decision-making},
   howpublished = {elektronická verze "online"},
   language = {eng},
   location = {Belgrade},
   isbn = {978-86-80194-44-8},
   pages = {93-99},
   publisher = {ASSOCIATION OF ECONOMISTS AND MANAGERS OF THE BALKANS – UDEKOM BALKAN},
   title = {Impact of Introducing the Middle Alternative: Meta-Analytic Approach},
   url = {https://eman-conference.org/wp-content/uploads/2021/10/EMAN_2021-Selected-WEB.pdf},
   year = {2021}
}

TY  - JOUR
ID  - 56462
AU  - Kubalová, Radka
PY  - 2021
TI  - Impact of Introducing the Middle Alternative: Meta-Analytic Approach
PB  - ASSOCIATION OF ECONOMISTS AND MANAGERS OF THE BALKANS – UDEKOM BALKAN
CY  - Belgrade
SN  - 9788680194448
KW  - Compromise
KW  - Consumer
KW  - Context Effect
KW  - Decision-making
UR  - https://eman-conference.org/wp-content/uploads/2021/10/EMAN_2021-Selected-WEB.pdf
N2  - This paper explores the impact of adding a compromise alternative into the choice set taking into account the previous findings in the literature. The paper takes a meta-analytical approach when examining the results of previously published peer-reviewed studies which included specific product categories in their study design. The literature selection process generated 69 choice set comparisons across 8 scientific studies including over 14 000 individual observations which allow examining the compromise effect in a broader view.
ER  - 

KUBALOVÁ, Radka. Impact of Introducing the Middle Alternative: Meta-Analytic Approach. Online. In Vuk Bevanda. \textit{EMAN 2021 – Economics \&{} Management: How to Cope with Disrupted Times. SELECTED PAPERS.}. Belgrade: ASSOCIATION OF ECONOMISTS AND MANAGERS OF THE BALKANS – UDEKOM BALKAN, 2021, s.~93-99. ISBN~978-86-80194-44-8. Dostupné z: https://dx.doi.org/10.31410/EMAN.S.P.2021.93.