KAJZAR, Patrik, Radim DOLÁK a Radmila KRKOŠKOVÁ. Using Google Trends in International Tourism: A Case Study of the Czech and Slovak Republics. Academica Turistica - Tourism and Innovation Journal. roč. 14, č. 2, s. 205-216. ISSN 2335-4194. doi:10.26493/2335-4194.14.205-216. 2021.
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Základní údaje
Originální název Using Google Trends in International Tourism: A Case Study of the Czech and Slovak Republics
Autoři KAJZAR, Patrik (203 Česká republika, garant, domácí), Radim DOLÁK (203 Česká republika, domácí) a Radmila KRKOŠKOVÁ (203 Česká republika, domácí).
Vydání Academica Turistica - Tourism and Innovation Journal, 2021, 2335-4194.
Další údaje
Originální jazyk angličtina
Typ výsledku Článek v odborném periodiku
Obor 50901 Other social sciences
Stát vydavatele Slovinsko
Utajení není předmětem státního či obchodního tajemství
WWW URL
Kód RIV RIV/47813059:19520/21:A0000274
Organizační jednotka Obchodně podnikatelská fakulta v Karviné
Doi http://dx.doi.org/10.26493/2335-4194.14.205-216
Klíčová slova anglicky Google Trends; tourism;Czech; Slovak; seaside resorts
Změnil Změnil: Ing. Patrik Kajzar, Ph.D., učo 17240. Změněno: 3. 5. 2022 16:47.
Anotace
This paper deals with using Google Trends in International Tourism. The attention will be focused on analysing the behaviour of Czech and Slovak tourists travelling to seaside resorts between the years 2010–2019. This paper aims to determine whether there is a connection between the data from the official statistics where Czech and Slovak tourists went and what they were searching on Google Search. The authors also compare the Google Trends analysis with the statistical data for Czech and Slo- vak tourists travelling to seaside resorts. The paper uses the data from 2010 related to the popularity of Czech and Slovak destinations; the data from 2019 to Decem- ber is not available yet. This paper will also provide detailed statistical reports using the Spearman’s rank correlation coefficient. It is very important to mention that this article focuses only on the Google Trends analysis for the travelling category. Des- tination selection is a complex process that is influenced by many factors. Google Trends is a useful tool for a prediction about travelling to seaside resorts, but that does not always accurately reflect the popularity of a destination compared to statis- tics.
VytisknoutZobrazeno: 28. 3. 2024 10:29