The Perception of the Market and Operational Area of Business by Service Sector and Tourism ...

@article{56842,
   author = {Hlawiczka, Roman and Metzker, Zdenko and Maroušek, Josef and Kham, Khurram Ajaz},
   article_location = {Praha},
   article_number = {23},
   doi = {http://dx.doi.org/10.29036/JOTS.V12I23.328},
   keywords = {Business environment; CSR; Market area; Operational business area; Services; SMEs; Tourism; V4 countries},
   language = {eng},
   issn = {1804-5650},
   journal = {Journal of Tourism and Services},
   title = {The Perception of the Market and Operational Area of Business by Service Sector and Tourism Companies in terms of CSR implementation.},
   url = {https://jots.cz/index.php/JoTS/article/view/328},
   volume = {12},
   year = {2021}
}

TY  - JOUR
ID  - 56842
AU  - Hlawiczka, Roman - Metzker, Zdenko - Maroušek, Josef - Kham, Khurram Ajaz
PY  - 2021
TI  - The Perception of the Market and Operational Area of Business by Service Sector and Tourism Companies in terms of CSR implementation.
JF  - Journal of Tourism and Services
VL  - 12
IS  - 23
SP  - 217-236
EP  - 217-236
PB  - Center for International Scientific Research of VSO and VSPP
SN  - 18045650
KW  - Business environment
KW  - CSR
KW  - Market area
KW  - Operational business area
KW  - Services
KW  - SMEs
KW  - Tourism
KW  - V4 countries
UR  - https://jots.cz/index.php/JoTS/article/view/328
N2  - Our research examined the attitudes of owners and managers of small and medium-sized enterprises in the V4 countries, who behave responsibly - they use corporate social responsibility in their managerial practice on issues focused on the market and operational area of business. The paper is based on a questionnaire survey with data collection from September 2019 to January 2020. Statistical methods of Pearson's chi-square and z-score were used to assess the hypotheses. The results proved that there are significant differences in companies in services and tourism in the context of implementing the CSR concept. Entrepreneurs who implement social responsibility with a significant positive difference agree that a company places great emphasis on the innovation of its products and services. Researchers found that the sector has an impact on the perception of decreasing customers' requests on specific products/services. We found that corporate social responsibility and its implementation in corporate practice positively affects the relationship of V4's small and medium enterprises in the services and tourism sector to service production innovation issues, which helps increase business performance and decline customer complaints. © 2021 Center for International Scientific Research of VSO and VSPP. All Rights Reserved
ER  - 

HLAWICZKA, Roman, Zdenko METZKER, Josef MAROUŠEK a Khurram Ajaz KHAM. The Perception of the Market and Operational Area of Business by Service Sector and Tourism Companies in terms of CSR implementation. \textit{Journal of Tourism and Services}. Praha: Center for International Scientific Research of VSO and VSPP, 2021, roč.~12, č.~23, s.~217-236. ISSN~1804-5650. Dostupné z: https://dx.doi.org/10.29036/JOTS.V12I23.328.