New possibilies of Communication of E-shops and their importance

@article{62161,
   author = {Bobáková, HanneandLore and Karpeta, Janusz},
   article_number = {No. 1 (2022)},
   keywords = {advertising advertising discourse participation persuasion},
   language = {eng},
   issn = {1338-0583},
   journal = {Nová filologická revue},
   title = {New possibilies of Communication of E-shops and their importance},
   url = {https://ojs.umb.sk/index.php/nfr/index?fbclid=IwAR0fSCiMqXxvBEnhPwwO6ELdlVSrweO9uwCFCLaZvALqoA90MXsGwk7tPWg},
   volume = {Vol. 14},
   year = {2022}
}

TY  - JOUR
ID  - 62161
AU  - Bobáková, Hanne-Lore - Karpeta, Janusz
PY  - 2022
TI  - New possibilies of Communication of E-shops and their importance
JF  - Nová filologická revue
VL  - Vol. 14
IS  - No. 1 (2022)
SP  - 156-174
EP  - 156-174
SN  - 13380583
KW  - advertising advertising discourse participation persuasion
UR  - https://ojs.umb.sk/index.php/nfr/index?fbclid=IwAR0fSCiMqXxvBEnhPwwO6ELdlVSrweO9uwCFCLaZvALqoA90MXsGwk7tPWg
N2  - The article deals with the communication of the Westwing web e-shop. The article aims to describe the methods of communication of this e-shop on the verbal level. In the introduction of the article, the topic of communication is set in a broader framework of time and content. This is followed by a review of the selection of professional literature on the topic, a description of the theoretical grasp of the research investigation with a terminological explanation of the relevant concepts and then an enumeration of the methods used. Within the verbal investigation, it is examined how the integration of the recipient into the communication is approached in the communication of the web application, what means are used in doing so, how the symbiosis between the verbal and non-verbal components of communication is realized, and what persuasive means are chosen in the communication. The examples of the communication of this e-shop are used to reveal new possibilities of influencing potential clients and the potential of sales applications. The article concludes by highlighting the importance of creativity for advertising in virtual environments. At the same time, attention is focused on the educational dimension of the new type of communication and its use in the development of professional courses at universities.
ER  - 

BOBÁKOVÁ, Hanne-Lore a Janusz KARPETA. New possibilies of Communication of E-shops and their importance. \textit{Nová filologická revue}. 2022, Vol. 14, No. 1 (2022), s.~156-174, 183 s. ISSN~1338-0583.