HOŠKOVÁ, Jaroslava a Eva GAWLASOVÁ. COMMUNICATION IN TOURISM. In 10th INTERNATIONAL CONFERENCE PROCEEDINGS_CURRENT TRENDS IN SPA, HOSPITALITY AND TOURISM. Praha: Institute of Hospitality Management and Economics, 2022. s. 92-102. ISBN 978-80-7632-076-5.
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Základní údaje
Originální název COMMUNICATION IN TOURISM
Autoři HOŠKOVÁ, Jaroslava a Eva GAWLASOVÁ.
Vydání 10th INTERNATIONAL CONFERENCE PROCEEDINGS_CURRENT TRENDS IN SPA, HOSPITALITY AND TOURISM, od s. 92-102, 2022.
Nakladatel Praha: Institute of Hospitality Management and Economics
Další údaje
Originální jazyk angličtina
Typ výsledku Stať ve sborníku
Obor 50800 5.8 Media and communications
Stát vydavatele Česká republika
Utajení není předmětem státního či obchodního tajemství
Forma vydání elektronická verze "online"
WWW URL
Organizační jednotka Obchodně podnikatelská fakulta v Karviné
ISBN 978-80-7632-076-5
Klíčová slova anglicky Clients; communication; experience; reviews; satisfaction; travel agency
Změnil Změnila: Mgr. Eva Gawlasová, učo 58377. Změněno: 30. 12. 2022 09:58.
Anotace
The article summarizes the research of communication in Czech tourism during the years 2020-2021 with the use of digital data stored online and taken not only from blogs but also from discussions and online reviews posted by clients of six selected travel agencies. The objective of the research was to find out the frequency of different forms of communication as well as the choice of clients´ language resources of mutual communication between clients and agents of selected travel agencies. The results of this article are related not only to the satisfaction of clients with the professionalism of travel agents, delegates and travel guides, but also to the level of services and their organization offered by six travel agencies. Thus, the part of the research´ results are factors that influence the preferences of customers and the possible recommendation of the agency through the online environment. These results help to understand better the changes that the tourism sector experienced during the pandemic years 2020-2021 and that, currently, can lead to the possible future improvement of communication. Moreover, the results offer the detailed comparison of communication before and after the pandemic.
VytisknoutZobrazeno: 27. 2. 2024 21:02