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@article{64382,
author = {Bauerová, Radka and Starzyczná, Halina and Pražák, Tomáš},
article_location = {Dąbrowa Górnicza},
article_number = {4},
doi = {http://dx.doi.org/10.23762/FSO_VOL10_NO4_2},
keywords = {transformed economies; retail industry; retail sales; economic indicators; cointegration},
language = {eng},
issn = {2300-5947},
journal = {Forum Scientiae Oeconomia},
title = {At what lag should economic indicators be applied to predict sales in a transformed economy? Is it worthwhile when e-tailing?},
url = {https://ojs.wsb.edu.pl/index.php/fso/article/view/621/330},
volume = {roč. 10},
year = {2022}
}
TY - JOUR
ID - 64382
AU - Bauerová, Radka - Starzyczná, Halina - Pražák, Tomáš
PY - 2022
TI - At what lag should economic indicators be applied to predict sales in a transformed economy? Is it worthwhile when e-tailing?
JF - Forum Scientiae Oeconomia
VL - roč. 10
IS - 4
SP - 29-46
EP - 29-46
PB - Faculty of Applied Sciences of WSB University, Dąbrowa Górnicza
SN - 23005947
KW - transformed economies
KW - retail industry
KW - retail sales
KW - economic indicators
KW - cointegration
UR - https://ojs.wsb.edu.pl/index.php/fso/article/view/621/330
N2 - Making strategic decisions in retailing is associated with an-alysing sales development, which can indicate the current trends in consumer demand. Determining retail sales indi-cators is a valuable step towards better prediction and helps to make strategic decisions more realistic. However, the ques-tion is to what extent the general assumption of profitability of using retail sales indicators can be applied in the case of a transformed economy. This paper aims to provide informa-tion on the possibility of using selected economic indicators to predict sales in the environment of a transformed economy. The paper analyses the joint time series development of retail sales in the Czech Republic. The Johansen cointegration test has been performed to determine whether retail sales show long-term cointegration with the set of selected indicators. The results establish GDP, total employment, gross wage, and consumer data as leading indicators of retail sales at different levels of delays. In contrast, in the case of online retail sales, no significant influence of the observed factors has been found. The findings suggest that if managers choose to plan their online retail processes based on retail sales estimates, they must respond to changes in these indicators much faster than managers in off line environments.
ER -
BAUEROVÁ, Radka, Halina STARZYCZNÁ a Tomáš PRAŽÁK. At what lag should economic indicators be applied to predict sales in a transformed economy? Is it worthwhile when e-tailing? \textit{Forum Scientiae Oeconomia}. Dąbrowa Górnicza: Faculty of Applied Sciences of WSB University, Dąbrowa Górnicza, 2022, roč. 10, č.~4, s.~29-46. ISSN~2300-5947. Dostupné z: https://dx.doi.org/10.23762/FSO\_{}VOL10\_{}NO4\_{}2.
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