Historical Trace of Totalitarian Regimes in the Contemporary Soft Power Creation (Analysis of ...

@inproceedings{64463,
   author = {Botlík, Josef and Botlíková, Milena and Janáková, Milena},
   address = {Bratislava},
   booktitle = {23. Mezinárodní konference: Aktuálne otázky svetovej ekonomiky a politiky},
   keywords = {information management; heuristic analysis; soft power; totalism; ProQuest},
   howpublished = {elektronická verze "online"},
   language = {eng},
   location = {Bratislava},
   isbn = {978-80-225-5034-5},
   pages = {82-94},
   publisher = {Ekonomická univerzita v Bratislavě, Fakulta mezinárodných vztahov},
   title = {Historical Trace of Totalitarian Regimes in the Contemporary Soft Power Creation (Analysis of Information Sources).},
   url = {https://fmv.euba.sk/www_write/files/veda-vyskum/konferencia-smolenice/2022/zbornik_smolenice_2022.pdf},
   year = {2022}
}

TY  - JOUR
ID  - 64463
AU  - Botlík, Josef - Botlíková, Milena - Janáková, Milena
PY  - 2022
TI  - Historical Trace of Totalitarian Regimes in the Contemporary Soft Power Creation (Analysis of Information Sources).
PB  - Ekonomická univerzita v Bratislavě, Fakulta mezinárodných vztahov
CY  - Bratislava
SN  - 9788022550345
KW  - information management
KW  - heuristic analysis
KW  - soft power
KW  - totalism
KW  - ProQuest
UR  - https://fmv.euba.sk/www_write/files/veda-vyskum/konferencia-smolenice/2022/zbornik_smolenice_2022.pdf
N2  - The current era is characterized by a high degree of polarization of society and an increase in intolerance supported by targeted information management and marketing, especially in the context of identifying truth and disinformation. The purpose of the paper was to identify and compare research on soft and hard power in the context of marketing manipulation and totalitarianism. For the contribution, heuristics and comparison of sources from the ProQuest database and analysis of the dynamics of the spread of information using the SLOPE method, regression and correlation analysis were used. Research conclusions confirm the strong polarization of society, the increase in targeted provocations and forgeries, which is more characteristic of forms of hard power. The added value of the research is the heuristics performed in the Scholarly Journals databases.
ER  - 

BOTLÍK, Josef, Milena BOTLÍKOVÁ a Milena JANÁKOVÁ. Historical Trace of Totalitarian Regimes in the Contemporary Soft Power Creation (Analysis of Information Sources). Online. In \textit{23. Mezinárodní konference: Aktuálne otázky svetovej ekonomiky a politiky}. Bratislava: Ekonomická univerzita v Bratislavě, Fakulta mezinárodných vztahov, 2022, s.~82-94. ISBN~978-80-225-5034-5.