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@book{67682,
author = {Zapletalová, Šárka and Starzyczná, Halina and Bauerová, Radka and Mikšík, Ondřej and Kvíčala, Daniel and Vavrušková, Lucie},
address = {Cham},
doi = {http://dx.doi.org/10.1007/978-3-031-23574-0},
keywords = {eCommerce; Online Market; Digital Business; eBusiness; Digitalization; Online Groceries},
howpublished = {tištěná verze "print"},
language = {eng},
location = {Cham},
isbn = {978-3-031-23573-3},
publisher = {Springer},
title = {Customer Behaviour in eCommerce. Case Studies from the Online Grocery Market},
url = {https://link.springer.com/book/10.1007/978-3-031-23574-0},
year = {2023}
}
TY - BOOK
ID - 67682
AU - Zapletalová, Šárka - Starzyczná, Halina - Bauerová, Radka - Mikšík, Ondřej - Kvíčala, Daniel - Vavrušková, Lucie
PY - 2023
TI - Customer Behaviour in eCommerce. Case Studies from the Online Grocery Market
VL - SpringerBriefs in Business
PB - Springer
CY - Cham
SN - 9783031235733
KW - eCommerce
KW - Online Market
KW - Digital Business
KW - eBusiness
KW - Digitalization
KW - Online Groceries
UR - https://link.springer.com/book/10.1007/978-3-031-23574-0
N2 - The publication presents the results of the project, which dealt with the issue of consumer behaviour in online markets. Consumer behaviour has been studied in the context of the strategy of business firms and also in the context of loyalty and the impact on customer loyalty.
ER -
ZAPLETALOVÁ, Šárka, Halina STARZYCZNÁ, Radka BAUEROVÁ, Ondřej MIKŠÍK, Daniel KVÍČALA a Lucie VAVRUŠKOVÁ. \textit{Customer Behaviour in eCommerce. Case Studies from the Online Grocery Market}. Cham: Springer, 2023, 108 s. SpringerBriefs in Business. ISBN~978-3-031-23573-3. Dostupné z: https://dx.doi.org/10.1007/978-3-031-23574-0.
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