| BAUEROVÁ, Radka a Lucie VAVRUŠKOVÁ. REFFERENCE GROUPS AS AN INDICATOR OF FUTURE METAVERSE USE. Online. In Roman Šperka, Petr Suchánek, Jarmila Duháček Šebestová, Radim Dolák, Tomáš Barčák, Radka Bauerová, Šárka Čemerková, Michal Halaška, Radmila Krkošková, Kateřina Matušínská, Jiří Mazurek, Žaneta Rylková, Šárka Zapletalová. 4th International conference on Decision making for Small and Medium- Sized Enterprises. Karviná: Silesian University in Opava, School of Business Administration in Karviná, 2023, s. 26-35. ISBN 978-80-7510-554-7. |
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@inproceedings{70141,
author = {Bauerová, Radka and Vavrušková, Lucie},
address = {Karviná},
booktitle = {4th International conference on Decision making for Small and Medium- Sized Enterprises},
editor = {Roman Šperka, Petr Suchánek, Jarmila Duháček Šebestová, Radim Dolák, Tomáš Barčák, Radka Bauerová, Šárka Čemerková, Michal Halaška, Radmila Krkošková, Kateřina Matušínská, Jiří Mazurek, Žaneta Rylková, Šárka Zapletalová},
keywords = {Attitude; Consumer behaviour; Metaverse; Reference groups; Virtual reality},
howpublished = {elektronická verze "online"},
language = {eng},
location = {Karviná},
isbn = {978-80-7510-554-7},
pages = {26-35},
publisher = {Silesian University in Opava, School of Business Administration in Karviná},
title = {REFFERENCE GROUPS AS AN INDICATOR OF FUTURE METAVERSE USE},
url = {https://drive.google.com/file/d/14n6MELCypSOHD1Jy9w1Mo8UGixhxRWQH/view},
year = {2023}
}
TY - JOUR
ID - 70141
AU - Bauerová, Radka - Vavrušková, Lucie
PY - 2023
TI - REFFERENCE GROUPS AS AN INDICATOR OF FUTURE METAVERSE USE
PB - Silesian University in Opava, School of Business Administration in Karviná
CY - Karviná
SN - 9788075105547
KW - Attitude
KW - Consumer behaviour
KW - Metaverse
KW - Reference groups
KW - Virtual reality
UR - https://drive.google.com/file/d/14n6MELCypSOHD1Jy9w1Mo8UGixhxRWQH/view
N2 - The metaverse brings unprecedented opportunities to firms and consumers in an immersive world. How it will transform areas such as business, shopping, education, medicine, work, or our lives, in general, is now the subject of scientific debate. User adoption of the metaverse is certainly contingent on many factors, as happens with any new technology. In connection with the metaverse, the question of safety and the risks arising from this new environment are often discussed. It can therefore be assumed that trust will be one of the important factors for consumer adoption of the metaverse. As reference groups are characterised by their ability to influence consumer behaviour, also in the context of perceived trust, it is advisable to start with them when exploring this issue. Therefore, this paper focuses on reference groups as a possible indicator of future metaverse usage. The aim of the paper is to assess the influence of reference groups on the attitude of Czech consumers towards the use of the metaverse.
ER -
BAUEROVÁ, Radka a Lucie VAVRUŠKOVÁ. REFFERENCE GROUPS AS AN INDICATOR OF FUTURE METAVERSE USE. Online. In Roman Šperka, Petr Suchánek, Jarmila Duháček Šebestová, Radim Dolák, Tomáš Barčák, Radka Bauerová, Šárka Čemerková, Michal Halaška, Radmila Krkošková, Kateřina Matušínská, Jiří Mazurek, Žaneta Rylková, Šárka Zapletalová. \textit{4th International conference on Decision making for Small and Medium- Sized Enterprises}. Karviná: Silesian University in Opava, School of Business Administration in Karviná, 2023, s.~26-35. ISBN~978-80-7510-554-7.
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