Metaverse Opportunities from the Perspective of Consumer Segments

@inproceedings{70142,
   author = {Vavrušková, Lucie and Bauerová, Radka},
   address = {Trnava},
   booktitle = {Marketing Identity: Metaverse is the New Universe},
   editor = {M. P. Hossová, M. Graca a M. Solík},
   keywords = {Consumer behaviour; Metaverse; Segmentation; Virtual Environment; Virtual Reality},
   howpublished = {elektronická verze "online"},
   language = {eng},
   location = {Trnava},
   isbn = {978-80-572-0297-4},
   pages = {353-366},
   publisher = {Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava},
   title = {Metaverse Opportunities from the Perspective of Consumer Segments},
   year = {2022}
}

TY  - JOUR
ID  - 70142
AU  - Vavrušková, Lucie - Bauerová, Radka
PY  - 2022
TI  - Metaverse Opportunities from the Perspective of Consumer Segments
PB  - Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava
CY  - Trnava
SN  - 9788057202974
KW  - Consumer behaviour
KW  - Metaverse
KW  - Segmentation
KW  - Virtual Environment
KW  - Virtual Reality
N2  - With the development of new technologies, their usage possibilities are gradually developing. The metaverse environment is one of them. It is envisaged that the metaverse will be a suitable combination of the physical and online worlds, with virtual reality providing a unique space for many different activities. Therefore, the aim of this paper is to explore the possibilities of the metaverse from the perspective of general consumers and to investigate whether the popularity of different activities varies according to selected segmentation factors. This is focused on prese nting suitable domains within the new market opportunities for companies that are considering expanding their activities into the metaverse.
ER  - 

VAVRUŠKOVÁ, Lucie a Radka BAUEROVÁ. Metaverse Opportunities from the Perspective of Consumer Segments. Online. In M. P. Hossová, M. Graca a M. Solík. \textit{Marketing Identity: Metaverse is the New Universe}. Trnava: Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava, 2022, s.~353-366. ISBN~978-80-572-0297-4.