Does a customer's behaviour on the web determine their lifetime value (CLV)?

@inproceedings{74224,
   author = {Kvíčala, Daniel and Starzyczná, Halina and Mikšík, Ondřej},
   address = {Zlín},
   doi = {http://dx.doi.org/10.7441/dokbat.2023},
   editor = {Ing. Michael Fafílek},
   keywords = {e-commerce, customer, customer lifetime value (CLV), e-shop},
   language = {eng},
   location = {Zlín},
   isbn = {978-80-7678-194-8},
   pages = {199-208},
   publisher = {Tomas Bata University in Zlín},
   title = {Does a customer's behaviour on the web determine their lifetime value (CLV)?},
   year = {2023}
}

TY  - JOUR
ID  - 74224
AU  - Kvíčala, Daniel - Starzyczná, Halina - Mikšík, Ondřej
PY  - 2023
TI  - Does a customer's behaviour on the web determine their lifetime value (CLV)?
PB  - Tomas Bata University in Zlín
CY  - Zlín
SN  - 9788076781948
KW  - e-commerce, customer, customer lifetime value (CLV), e-shop
ER  - 

KVÍČALA, Daniel, Halina STARZYCZNÁ a Ondřej MIKŠÍK. \textit{Does a customer's behaviour on the web determine their lifetime value (CLV)?}. Zlín: Tomas Bata University in Zlín, 2023, s.~199-208. ISBN~978-80-7678-194-8. Dostupné z: https://dx.doi.org/10.7441/dokbat.2023.