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@inproceedings{74224, author = {Kvíčala, Daniel and Starzyczná, Halina and Mikšík, Ondřej}, address = {Zlín}, doi = {http://dx.doi.org/10.7441/dokbat.2023}, editor = {Ing. Michael Fafílek}, keywords = {e-commerce, customer, customer lifetime value (CLV), e-shop}, language = {eng}, location = {Zlín}, isbn = {978-80-7678-194-8}, pages = {199-208}, publisher = {Tomas Bata University in Zlín}, title = {Does a customer's behaviour on the web determine their lifetime value (CLV)?}, year = {2023} }
TY - JOUR ID - 74224 AU - Kvíčala, Daniel - Starzyczná, Halina - Mikšík, Ondřej PY - 2023 TI - Does a customer's behaviour on the web determine their lifetime value (CLV)? PB - Tomas Bata University in Zlín CY - Zlín SN - 9788076781948 KW - e-commerce, customer, customer lifetime value (CLV), e-shop ER -
KVÍČALA, Daniel, Halina STARZYCZNÁ a Ondřej MIKŠÍK. \textit{Does a customer's behaviour on the web determine their lifetime value (CLV)?}. Zlín: Tomas Bata University in Zlín, 2023, s.~199-208. ISBN~978-80-7678-194-8. Dostupné z: https://dx.doi.org/10.7441/dokbat.2023.
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