D 2016

THE IMPORTANCE OF BRAND AT THE PUBLIC UNIVERSITY

KOZEL, Roman, Michal VANEK and Petr OČKO

Basic information

Original name

THE IMPORTANCE OF BRAND AT THE PUBLIC UNIVERSITY

Name in Czech

Význam brandu na veřejné univerzitě

Authors

KOZEL, Roman, Michal VANEK and Petr OČKO

Edition

Trnava, Slovakia, p. 163-174, 11 pp. 2016

Publisher

UNIV SS CYRIL & METHODIUS TRNAVA-UCM TRNAVAFAC MASS MEDIA COMMUNICATION, NAM J HERDU 2 917 01, TRNAVA, SLOVAK REPUBLIC 2012, SLOVAKIA

Other information

Language

English

Type of outcome

Stať ve sborníku

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

printed version "print"

ISBN

978-80-8105-840-0

ISSN

Keywords (in Czech)

Hodnota brandu; Eventy; Marketing; Marketingová komunikace

Keywords in English

Brand value; Events; Institute; Marketing; Marketing communication; Marketing research; References; Student
Změněno: 28/1/2024 22:38, Ing. Petr Očko, Ph.D.