KOSTKOVÁ, Miroslava. Udržitelný cestovní ruch a environmentální aspekty podnikání v ubytovacích službách. Ekonomická revue cestovného ruchu. SK, Banská Bystrica, 2023, roč. 56, č. 2, s. 68-80. ISSN 0139-8660.
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Základní údaje
Originální název Udržitelný cestovní ruch a environmentální aspekty podnikání v ubytovacích službách
Název anglicky Sustainable tourism and environmental aspects of business in accommodation services
Autoři KOSTKOVÁ, Miroslava (203 Česká republika, garant, domácí).
Vydání Ekonomická revue cestovného ruchu, SK, Banská Bystrica, 2023, 0139-8660.
Další údaje
Originální jazyk čeština
Typ výsledku Článek v odborném periodiku
Obor 50204 Business and management
Stát vydavatele Slovensko
Utajení není předmětem státního či obchodního tajemství
WWW http://ef.umb.sk
Kód RIV RIV/47813059:19520/23:A0000435
Organizační jednotka Obchodně podnikatelská fakulta v Karviné
Klíčová slova anglicky Accommodation Establishments; Ecological Factors; Marketing Research; Sustainable Tourism
Změnil Změnila: Miroslava Snopková, učo 43819. Změněno: 1. 4. 2024 19:30.
Anotace
The quality of the environment is considered a key condition for the development of tourism and a factor necessary to satisfy the needs of tourists. Nowadays, it is important for businesses to be aware of the impact of their business on the environment. The aim of this article is to examine the approach of accommodation service providers to issues of environmental protection and sustainability on a sample of selected accommodation facilities in the Moravian-Silesian Region, to determine the trend of development of interest in the sustainable operation of accommodation services, to the issue of water and energy management, waste sorting and recycling, the use of local resources, introduction of socially sustainable solutions and green management, ecological brand, according to sustainability indicators according to the Manual of Sustainable Tourism Development 2030. Marketing research techniques were used – structured interviews and questionnaire surveys, the method of comparison, induction and deduction. From the results, it can be determined that the accommodation service companies of the Moravian-Silesian Region are following the path of applying green management, in the future they want to develop their initiatives in a sustainable direction and lead their guests to this as well. From the research, a number of specific recommendations can be proposed for entrepreneurs on how to do business sustainably and for institutions, which direction should be taken to support sustainable business.
Anotace anglicky
The quality of the environment is considered a key condition for the development of tourism and a factor necessary to satisfy the needs of tourists. Nowadays, it is important for businesses to be aware of the impact of their business on the environment. The aim of this article is to examine the approach of accommodation service providers to issues of environmental protection and sustainability on a sample of selected accommodation facilities in the Moravian-Silesian Region, to determine the trend of development of interest in the sustainable operation of accommodation services, to the issue of water and energy management, waste sorting and recycling, the use of local resources, introduction of socially sustainable solutions and green management, ecological brand, according to sustainability indicators according to the Manual of Sustainable Tourism Development 2030. Marketing research techniques were used – structured interviews and questionnaire surveys, the method of comparison, induction and deduction. From the results, it can be determined that the accommodation service companies of the Moravian-Silesian Region are following the path of applying green management, in the future they want to develop their initiatives in a sustainable direction and lead their guests to this as well. From the research, a number of specific recommendations can be proposed for entrepreneurs on how to do business sustainably and for institutions, which direction should be taken to support sustainable business.
VytisknoutZobrazeno: 6. 5. 2024 21:40