2024
Has the COVID-19 Pandemic Changed the Way Travel Agencies Clients’ Make Decisions?
JAREMEN, Daria E.; Izabela MICHALSKA DUDEK a Pavlína PELLEŠOVÁZákladní údaje
Originální název
Has the COVID-19 Pandemic Changed the Way Travel Agencies Clients’ Make Decisions?
Autoři
JAREMEN, Daria E. (616 Polsko, garant); Izabela MICHALSKA DUDEK a Pavlína PELLEŠOVÁ (203 Česká republika, domácí)
Vydání
Wroclaw, The Importance of Universities for Society and Economy. The Experience of Researchers from the Visegrád Group, od s. 207-216, 10 s. 2024
Nakladatel
Publishing House of Wroclaw University of Economics and Business
Další údaje
Jazyk
angličtina
Typ výsledku
Kapitola resp. kapitoly v odborné knize
Obor
50204 Business and management
Stát vydavatele
Polsko
Utajení
není předmětem státního či obchodního tajemství
Forma vydání
tištěná verze "print"
Kód RIV
RIV/47813059:19520/24:A0000511
Organizační jednotka
Obchodně podnikatelská fakulta v Karviné
ISBN
978-83-67899-91-8
Klíčová slova anglicky
customer behaviour; package holidays; travel agency; COVID-19 pandemic
Štítky
Změněno: 20. 3. 2025 14:13, Miroslava Snopková
Anotace
V originále
The main goal of this chapter was to identify changes in the decision-making process regarding the purchase of package tours in three different periods: before, during and after the COVID-19 pandemic. Identifying these changes will allow both researchers and practitioners to better understand the evolution of consumer behaviour and adapt business strategies to changing market realities. To achieve the research goal, a literature search was conducted and field research was undertaken (N2020 = 1.502 and N2022 = 1.508). In the case of secondary sources, the method of content analysis was used in the adopted research area. Descriptive statistics methods were used to analyse data from primary sources collected using the indirect survey technique (CAWI).