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    2023

    1. Customer Behaviour in eCommerce. Case Studies from the Online Grocery Market
      ZAPLETALOVÁ, Šárka, Halina STARZYCZNÁ, Radka BAUEROVÁ, Ondřej MIKŠÍK, Daniel KVÍČALA and Lucie VAVRUŠKOVÁ. Customer Behaviour in eCommerce. Case Studies from the Online Grocery Market. Cham: Springer, 2023, 108 pp. SpringerBriefs in Business. ISBN 978-3-031-23573-3. Available from: https://dx.doi.org/10.1007/978-3-031-23574-0.
      URL
      RIV/47813059:19520/23:A0000379 Book on a specialized topic. English. Switzerland.
      Zapletalová, Šárka (203 Czech Republic, guarantor, belonging to the institution) -- Starzyczná, Halina (203 Czech Republic, belonging to the institution) -- Bauerová, Radka (203 Czech Republic, belonging to the institution) -- Mikšík, Ondřej (203 Czech Republic, belonging to the institution) -- Kvíčala, Daniel (203 Czech Republic, belonging to the institution) -- Vavrušková, Lucie (203 Czech Republic, belonging to the institution)
      Keywords in English: eCommerce; Online Market; Digital Business; eBusiness; Digitalization; Online Groceries
      International impact: yes
      Reviewed: yes
      Changed by: Ing. Šárka Zapletalová, Ph.D., učo 49931. Changed: 7/3/2023 09:48.
      More: https://is.slu.cz/publication/67682/en
    2. WHO ARE ONLINE GROCERY SHOPPERS?
      BAUEROVÁ, Radka, Halina STARZYCZNÁ and Šárka ZAPLETALOVÁ. WHO ARE ONLINE GROCERY SHOPPERS? E+M Ekonomie a Management. Technická univerzita v Liberci: Wolters Kluwer ČR, a. s., 2023, vol. 26, No 1, p. 186-205. ISSN 2336-5064. Available from: https://dx.doi.org/10.15240/tul/001/2023-1-011.
      Odkaz na webovou stránku, ze které je dostupný plný text článku
      Name (in English): WHO ARE ONLINE GROCERY SHOPPERS?
      RIV/47813059:19520/23:A0000378 Article in a journal. English. Czech Republic.
      Bauerová, Radka (203 Czech Republic, guarantor, belonging to the institution) -- Starzyczná, Halina (203 Czech Republic, belonging to the institution) -- Zapletalová, Šárka (203 Czech Republic, belonging to the institution)
      Keywords in English: cluster analysis; consumer segmentation; e-tailing; factor analysis; online grocery shopping; segment profile
      Changed by: Miroslava Snopková, učo 43819. Changed: 1/4/2024 19:21.
      More: https://is.slu.cz/publication/67641/en
    3. 4th International Conference on Decision Making for Small and Medium-Sized Enterprises. Conference Proceedings.
      ŠPERKA, Roman, Petr SUCHÁNEK, Jarmila DUHÁČEK ŠEBESTOVÁ, Radim DOLÁK, Tomáš BARČÁK, Radka BAUEROVÁ, Šárka ČEMERKOVÁ, Michal HALAŠKA, Radmila KRKOŠKOVÁ, Kateřina MATUŠÍNSKÁ, Jiří MAZUREK, Žaneta RYLKOVÁ and Šárka ZAPLETALOVÁ. 4th International Conference on Decision Making for Small and Medium-Sized Enterprises. Conference Proceedings. Karviná: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné, 2023, 264 pp. ISBN 978-80-7510-554-7.
      URL
      English. Czech Republic.
      Keywords in English: ADF test; Granger causality; macroeconomic variables; SME; VEC model
      Type of proceedings: post-proceedings
      International impact: yes
      Reviewed: yes
      Changed by: Miroslava Snopková, učo 43819. Changed: 1/4/2024 17:59.
      More: https://is.slu.cz/publication/70182/en

    2022

    1. The business excellence models and business strategy
      ZAPLETALOVÁ, Šárka. The business excellence models and business strategy. TOTAL QUALITY MANAGEMENT & BUSINESS EXCELLENCE. ABINGDON: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, 2022, vol. 2022, No 1, p. 1-17. ISSN 1478-3363. Available from: https://dx.doi.org/10.1080/14783363.2022.2033615.
      URL
      Name (in English): The business excellence models and business strategy
      RIV/47813059:19520/22:A0000279 Article in a journal. English. Czech Republic.
      Zapletalová, Šárka (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: EFQM model; strategic planning; business success; business excellence; business strategy; business performance
      International impact: yes
      Reviewed: yes
      Changed by: Ing. Šárka Zapletalová, Ph.D., učo 49931. Changed: 23/3/2022 10:35.
      More: https://is.slu.cz/publication/60205/en

    2021

    1. Internationalisation and Competitive Strategies of Enterprises
      ZAPLETALOVÁ, Šárka. Internationalisation and Competitive Strategies of Enterprises. In Pavlína Jasovska, Danielle Logue, Hussain G. Rammal. Contemporary Entrepreneurship Issues in International Business. Singapore: World Scientific, 2021, p. 139-168. Volume 1. ISBN 978-981-12-2843-8. Available from: https://dx.doi.org/10.1142/9789811228445_fmatter.
      URL
      Name (in English): Internationalisation and Competitive Strategies of Enterprises
      RIV/47813059:19520/21:A0000258 Chapter(s) of a specialized book. English.
      Zapletalová, Šárka (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: Competitive strategies; Foreign markets; International activities; Internationalisation of entrepreneurial activities; Strategic decisions
      Changed by: Ing. Šárka Zapletalová, Ph.D., učo 49931. Changed: 6/1/2022 16:20.
      More: https://is.slu.cz/publication/55889/en
    2. Rational and Emotional Aspects of Consumer Behaviour
      MATUŠÍNSKÁ, Kateřina and Šárka ZAPLETALOVÁ. Rational and Emotional Aspects of Consumer Behaviour. Forum Scientiae Oeconomia. Dąbrowa Górnicza: Wydawnictwo Naukowe Akademii WSB, 2021, vol. 9, No 2, p. 95-110. ISSN 2300-5947. Available from: https://dx.doi.org/10.23762/FSO_VOL9_NO2_5.
      URL
      Name in Czech: Racionální a emocionální aspekty spotřebitelského chování
      Name (in English): Rational and Emotional Aspects of Consumer Behaviour
      RIV/47813059:19520/21:A0000209 Article in a journal. English. Poland.
      Matušínská, Kateřina (203 Czech Republic, guarantor, belonging to the institution) -- Zapletalová, Šárka (203 Czech Republic, belonging to the institution)
      Keywords in English: Consumer behaviour;emotional and rational appeal;Foote-Cone-Belding model;marketing communication;hierarchy of effects models
      International impact: yes
      Reviewed: yes
      Changed by: Miroslava Snopková, učo 43819. Changed: 12/4/2022 14:07.
      More: https://is.slu.cz/publication/51341/en
    3. Using the Analytical Part of CRM in Small and Medium-Sized Enterprises in the Czech Republic. (Využití analytické části CRM v malých a středních podnicích v ČR)
      LANGEROVÁ, Adéla, Halina STARZYCZNÁ and Šárka ZAPLETALOVÁ. Using the Analytical Part of CRM in Small and Medium-Sized Enterprises in the Czech Republic. (Využití analytické části CRM v malých a středních podnicích v ČR). Central European Business Review. Praha, 2021, vol. 10, No 3, p. 67-89. ISSN 1805-4854. Available from: https://dx.doi.org/10.18267/j.cebr.262.
      URL
      Name in Czech: Využití analytické části CRM v malých a středních podnicích v ČR
      Name (in English): Využití analytické části CRM v malých a středních podnicích v ČR
      RIV/47813059:19520/21:A0000248 Article in a journal. Czech. Czech Republic.
      Langerová, Adéla (203 Czech Republic, guarantor, belonging to the institution) -- Starzyczná, Halina (203 Czech Republic, belonging to the institution) -- Zapletalová, Šárka (203 Czech Republic, belonging to the institution)
      Keywords in English: CRM; architecture; analytic part; SME´s
      International impact: yes
      Reviewed: yes
      Changed by: Miroslava Snopková, učo 43819. Changed: 11/4/2022 20:26.
      More: https://is.slu.cz/publication/55282/en

    2020

    1. CUSTOMERS´ SHOPPING BEHAVIOUR IN OGS: CHENGES CAUSED BY COVID-19
      BAUEROVÁ, Radka and Šárka ZAPLETALOVÁ. CUSTOMERS´ SHOPPING BEHAVIOUR IN OGS: CHENGES CAUSED BY COVID-19. Online. In Ing. Pavel Ondra. DOKBAT 2020 - 16th Annual International Bata Conference for Ph.D. Students and Young Researchers (Vol. 16). 16th. Zlín: Tomas Bata University in Zlín, Faculty of Management and Economics, 2020, p. 34-48. ISBN 978-80-7454-935-9. Available from: https://dx.doi.org/10.7441/dokbat.2020.
      English. Czech Republic.
      Keywords in English: online grocery shopping; customers; behaviour; customers’ satisfaction; service quality; stockpiling
      Type of proceedings: post-proceedings
      Reviewed: yes
      Changed by: Ing. Radka Bauerová, Ph.D., učo 32908. Changed: 13/1/2021 18:25.
      More: https://is.slu.cz/publication/45107/en
    2. Inovace v podmínkách České republiky (Innovation in the condition of the Čzech Republic)
      ZAPLETALOVÁ, Šárka, Halina STARZYCZNÁ and Dalibor ŠIMEK. Inovace v podmínkách České republiky (Innovation in the condition of the Čzech Republic). 1. vydání. Karviná: SU OPF, 2020, 94 pp. ISBN 978-80-7510-411-3.
      Name in Czech: Inovace v podmínkách České republiky
      Name (in English): Innovation in the condition of the Čzech Republic
      RIV/47813059:19520/20:A0000166 Book on a specialized topic. Czech. Czech Republic.
      Zapletalová, Šárka (203 Czech Republic, belonging to the institution) -- Starzyczná, Halina (203 Czech Republic, guarantor, belonging to the institution) -- Šimek, Dalibor (203 Czech Republic, belonging to the institution)
      Keywords in English: Categorization of the innovations; support of the innovations; innovation management; secondary research and primary research of the innovation activities; case study
      Reviewed: yes
      Changed by: doc. Ing. Halina Starzyczná, Ph.D., učo 48716. Changed: 7/5/2021 11:36.
      More: https://is.slu.cz/publication/44740/en
    3. Krizový management: Distanční studijní text
      ZAPLETALOVÁ, Šárka, Jarmila DUHÁČEK ŠEBESTOVÁ and Žaneta RYLKOVÁ. Krizový management: Distanční studijní text. 2020.
      Changed by: doc. Ing. Jarmila Duháček Šebestová, Ph.D., učo 19986. Changed: 22/3/2021 10:13.
      More: https://is.slu.cz/publication/45161/en
    4. Podnikatelské prostředí: Distanční studijní text
      ZAPLETALOVÁ, Šárka. Podnikatelské prostředí: Distanční studijní text. Karviná: Slezská univerzita v Opavě Obchodně podnikatelská fakulta v Karviné, 2020.
      Changed by: Ing. Robert Kempný, učo 19500. Changed: 13/1/2021 23:19.
      More: https://is.slu.cz/publication/45162/en
    5. Řízení inovací: Distanční studijní text
      DUHÁČEK ŠEBESTOVÁ, Jarmila and Šárka ZAPLETALOVÁ. Řízení inovací: Distanční studijní text. Karviná: Obchodně podnikatelská fakulta v Karviné Slezská univerzita v Opavě, 2020.
      Changed by: Ing. Robert Kempný, učo 19500. Changed: 15/2/2021 20:28.
      More: https://is.slu.cz/publication/46907/en
    6. The Role of Strategic Planning in SMEs in Times of Turbulent Changes: Perspective of Czech Retail Enterprises
      ZAPLETALOVÁ, Šárka and Radka BAUEROVÁ. The Role of Strategic Planning in SMEs in Times of Turbulent Changes: Perspective of Czech Retail Enterprises. Online. In Soukupová Nikola. Proceedings of the 14th International Scientific Conference INPROFORUM Business Cycles – more than Economic Phenomena. České Budějovice: University of South Bohemia in České Budějovice, 2020, p. 150-154. ISBN 978-80-7394-824-5.
      URL
      Name (in English): The Role of Strategic Planning in SMEs in Times of Turbulent Changes: Perspective of Czech Retail Enterprises
      RIV/47813059:19520/20:A0000178 Proceedings paper. English. Czech Republic.
      Zapletalová, Šárka (203 Czech Republic, guarantor, belonging to the institution) -- Bauerová, Radka (203 Czech Republic, belonging to the institution)
      Keywords in English: strategic planning; strategy; business success; retail enterprises; strategic decisions;
      Type of proceedings: post-proceedings
      Changed by: Ing. Šárka Zapletalová, Ph.D., učo 49931. Changed: 1/2/2021 14:55.
      More: https://is.slu.cz/publication/46425/en

    2018

    1. Evaluation of the Usability of Selected Innovation Concepts for Managing Innovation Activities
      ZAPLETALOVÁ, Šárka and Jindra PETERKOVÁ. Evaluation of the Usability of Selected Innovation Concepts for Managing Innovation Activities. E @ M EKONOMIE A MANAGEMENT. 2018, XXI, No 4, p. 141-158. ISSN 1212-3609. Available from: https://dx.doi.org/10.15240/tul/001/2018-4-010.
      Name (in English): Evaluation of the Usability of Selected Innovation Concepts for Managing Innovation Activities
      English. Czech Republic.
      Keywords in English: innovation concept; managing innovations; decision model; the AHP method; Czech Republic
      Changed by: Ing. Šárka Zapletalová, Ph.D., učo 49931. Changed: 21/1/2020 18:19.
      More: https://is.slu.cz/publication/34467/en
    2. Knowledge of the EFQM Excellence Model: Case Study of Czech Enterprises
      ZAPLETALOVÁ, Šárka and Žaneta RYLKOVÁ. Knowledge of the EFQM Excellence Model: Case Study of Czech Enterprises. Scientific Papers of the University of Pardubice Series D. 2018, vol. 26, No 44, p. 257-268. ISSN 1211-555X.
      URL
      Name (in English): Knowledge of the EFQM Excellence Model: Case Study of Czech Enterprises
      RIV/47813059:19520/18:A0000094 Article in a journal. English. Czech Republic.
      Zapletalová, Šárka (203 Czech Republic, guarantor, belonging to the institution) -- Rylková, Žaneta (203 Czech Republic, belonging to the institution)
      Keywords in English: Business Excellence;EFQM Excellence Model;Czech Enterprises;Knowledge;Performance
      Reviewed: yes
      Changed by: Ing. Šárka Zapletalová, Ph.D., učo 49931. Changed: 6/1/2022 15:53.
      More: https://is.slu.cz/publication/34461/en

    2017

    1. International Management of Czech Family Enterprises: Decisions on International Entrepreneurial Activities
      ZAPLETALOVÁ, Šárka. International Management of Czech Family Enterprises: Decisions on International Entrepreneurial Activities. Central European Business Review. 2017, vol. 6, No 3, p. 51-61. ISSN 1805-4854. Available from: https://dx.doi.org/10.18267/J.CEBR.186.
      Name (in English): International Management of Czech Family Enterprises: Decisions on International Entrepreneurial Activities
      English. Czech Republic.
      Keywords in English: Czech family SMEs;Foreign markets;Human resources;Internationalization process
      Changed by: Mgr. Silvia Čižiková, učo 413351. Changed: 27/4/2020 11:50.
      More: https://is.slu.cz/publication/34462/en

    2016

    1. Management inovací: Distanční studijní opora
      ZAPLETALOVÁ, Šárka. Management inovací: Distanční studijní opora. Karviná: Obchodně podnikatelská fakulta v Karviné Slezská univerzita v Opavě, 2016.
      Changed by: Ing. Robert Kempný, učo 19500. Changed: 15/2/2021 20:16.
      More: https://is.slu.cz/publication/46906/en
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