HKDRPBP008 Tour guiding activities

Faculty of Philosophy and Science in Opava
Summer 2025
Extent and Intensity
1/2/0. 4 credit(s). Type of Completion: z (credit).
Teacher(s)
Ing. Jana Stuchlíková (lecturer)
Mgr. Markéta Kouřilová (seminar tutor)
Ing. Jana Stuchlíková (seminar tutor)
Guaranteed by
PhDr. Marian Hochel, Ph.D.
Institute of Historical Sciences – Faculty of Philosophy and Science in Opava
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The course presents guiding as a specific part of client services in two segments:
1. Tour guiding in cultural and historical facilities and installed objects. The professional readiness of a tour guide, the ability to prepare/present a coherent structured text and to respond to suggestions, questions, as well as rhetorical and communication skills are emphasized.
2. Tour guiding in organized tourism with emphasis on cultural heritage/monuments. Tour guiding and conditions for their operation, and professional associations are defined in the course. Attention is paid to the duties and activities of the tour guide, his/her personality, principles of behaviour and style of work. Tour guide services specify relation to the types of leisure product, organisation and preparation of product, the role of the tour guide, and the demands on his/her professional, linguistic and organisational competences.
For both segments, the need for an individual approach to clients, adaptability when working with specific groups, and the ability to apply knowledge from psychology are highlighted.
Syllabus
  • 1. Introduction to the subject, terminology, literature and information sources.
  • 2. History and legislative framework of tour guiding activities.
  • I. Tour guiding activities in cultural and historical facilities.
  • 3. Methodology of tour guiding activities.
  • 4. Tour guiding activities in museums and museum/gallery-type institutions.
  • 5. Tour guiding activities in historic objects (installed).
  • 6. Specific tour guiding activities (expositions of folk architecture, archaeological sites, industrial and mining monuments, other terrain installations).
  • 7. Tour guides and visitors with sensory and physical disabilities.
  • II. Tour guiding activity in tourism (with emphasis on cultural tourism).
  • 8. Classification of tour guiding activities, types of tour guides, current conditions of tour guiding activities.
  • 9. Personality, duties and competences of the tour guide/tour conductor (local rep).
  • 10. Working agenda of a tour guide (preparation, activities during and after the tour/stay).
  • 11. The use of psychology in the activities of a tour guide.
  • 12. Tour guiding in accessible tourism.
  • 13. Examples of good practice in tour guiding services.
Literature
    required literature
  • GOELDNER, CH. R. and J. R. B. RITCHIE. Cestovní ruch: principy, příklady, trendy. Brno: BizBooks, 2014. ISBN 978-80-265-0298-2. info
  • Jančo, M. - Burešová, K. - Šefců, O. Jak dobýt hrad. Památky takřka bez bariér. Praha, 2007. info
  • Kolektiv. Metodika průvodcovské činnosti na hradech, zámcích a dalších zpřístupněných památkách. Odborné a metodické publikace, sv. 44. Praha: Národní památkový ústav, 2014. info
  • ORIEŠKA, J. Metodika činnosti průvodce cestovního ruchu. Praha: Idea servis, 2007. info
  • SEIFERTOVÁ, V. a kol. Průvodcovské činnosti. Praha, 2013. ISBN 978-80-247-4807-8. info
    recommended literature
  • HOUŠKA, P. Průřezový přehled o problematice průvodcovské činnosti v cestovním ruchu. Praha, 2010. info
  • Kotíková, H. Nové trendy v nabídce cestovního ruchu. Praha, 2013. info
  • ORIEŠKA, J. Služby v cestovním ruchu. Praha: IDEA SERVIS, 2010. ISBN 978-80-85970-68-5. info
  • Rux, J. Metodika průvodcovské činnosti. Praha: MMR, 2007. info
  • RYŠAVÁ, J., VOLEMAN, S. Pravidla pro volný pohyb průvodcovských a doprovodných služeb v oblasti cestovního ruchu. Praha, 2009. info
  • ZELENKA, J., PÁSKOVÁ M. Výkladový slovník cestovního ruchu. Praha, 2012. info
    not specified
  • Průvodce místním dědictvím pro kurzy místních průvodců. Evropský zemědělský fond, s. l., 2009, [on-line] (http://www.mistnipruvodci.cz/files/mistni_pruvodci.pdf)
Assessment methods
Written test. Attendance at seminars (75%), active approach
Language of instruction
Czech
The course is also listed under the following terms Summer 2021, Summer 2022, Summer 2023, Summer 2024.
  • Enrolment Statistics (Summer 2025, recent)
  • Permalink: https://is.slu.cz/course/fpf/summer2025/HKDRPBP008