FPF:UBKINSNK10 Social Com. and Media 2 - Course Information

UBKINSNK10 Social Communication and Media 2

Extent and Intensity

0/0/0. 4 credit(s). Type of Completion: zk (examination).

Teacher(s)

Mgr. Anna Novotná, Ph.D. (lecturer)
Mgr. Kamil Matula, Ph.D. (seminar tutor)

Guaranteed by

Mgr. Anna Novotná, Ph.D.
Institute of The Czech Language and Library Science – Faculty of Philosophy and Science in Opava

Prerequisites

Course is available to all students.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Information Studies (programme FPF, KNIH-nav)

Course objectives

The aim of the subject is to put into context the development of communication and the development of culture. Several new trends related to personalities or movements that have influenced the development of new theories in social communication and the media, or the changes that take place in society and on which society is forced to react, will be studied during the semester. The importance of the differences of individual and the mass communication will be highlighted, the publication process and its changes, advances in technology, globalization and multiculturalism will be discussed. Seminars will follow the topics and reflect them in discussions and seminar works.

Learning outcomes

After completing the course, the student will be able to:
- to orientate and understand the context of social communication and media connected to more complex problems of society;
- demonstrate skills related to media literacy;

Syllabus

• Content of the course:
  1. Media theory
  2. Evolution of communication and media
  3. Remediation
  4. Media and culture (digitalization of culture)
  5. Media and generation (demassification of audience, massification of authorship)
  6. Multitasking
  7. Globalization of culture
  8. Virtualization of communication
  9. Information stress and information hygiene
  

Literature

required literature
• RAMSDEN, Chloe. Jak říct ne sociálním sítím: snadné tipy, jak se nenechat ovládnout sociálními médii. Překlad Petr Florian. 1. vydání. V Brně: Lingea, 2021. 127 stran. ISBN 978-80-7508-673-0.
• MCLUHAN, Marshall. Jak rozumět médiím: extenze člověka. Překlad Miloš Calda. 2., rev. vyd., V Mladé frontě 1. Praha: Mladá fronta, 2011. 399 s. Strategie. ISBN 978-80-204-2409-9.
• BOLTER, Jay David. Writing space: computers, hypertext, and the remediation of print. Second edition. New York: Routledge, Taylor & Francis Group, 2011. xiv, 232 stran. ISBN 978-0-8058-2919-8.
• MATULA, Kamil, Anna NOVOTNÁ a Jindra PLANKOVÁ. Trendy v sociální komunikaci. První vydání. Opava: Filozoficko-přírodovědecká fakulta v Opavě, Slezská univerzita, 2023. 157 s. ISBN 978-80-7510-558-5.
• MCQUAIL, Denis. Úvod do teorie masové komunikace. 4., rozš. a přeprac. vyd. Praha: Portál, 2009. 639 s. ISBN 978-80-7367-574-5.
• DEUZE, Mark. Media life = Život v médiích. Překlad Petra Izdná. První české vydání. Praha: Univerzita Karlova v Praze, nakladatelství Karolinum, 2015. 267 stran. Studia nových médií. ISBN 978-80-246-2815-8.
• SPITZER, Manfred. Digitální demence: jak připravujeme sami sebe a naše děti o rozum. 1. vyd. Brno: Host, 2014. 341 s. ISBN 978-80-7294-872-7.

recommended literature
• JOHNSON, Miriam J. Books and social media: how the digital age is shaping the printed word. First published. London: Routledge, Taylor & Francis Group, 2022. 163 stran. ISBN 978-1-032-00135-7.

Teaching methods

Lecture supplemented with a discussion
Monological (reading, lecture, briefing)
Seminar classes

Assessment methods

Grade
Oral exam
Credit
Seminar work

Language of instruction

Czech

Further comments (probably available only in Czech)

Information on the extent and intensity of the course: 14 hod/sem.

Teacher's information

There is electronic course prepared in IS SU.

• Enrolment Statistics (Summer 2025, recent)
  
• Permalink: https://is.slu.cz/course/fpf/summer2025/UBKINSNK10