UBKKT018 Marketing Technigues

Faculty of Philosophy and Science in Opava
Summer 2011
Extent and Intensity
1/1/0. 4 credit(s). Type of Completion: zk (examination).
Teacher(s)
PhDr. Libuše Foberová, Ph.D. (lecturer)
PhDr. Libuše Foberová, Ph.D. (seminar tutor)
Guaranteed by
PhDr. Libuše Foberová, Ph.D.
Institute of The Czech Language and Library Science – Faculty of Philosophy and Science in Opava
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Syllabus (in Czech)
  • 1) Implementace marketingu do stylu řízení knihovny
    2) Marketingová koncepce
    3) Marketingové prostředí
    4) Marketingový výzkum
    5) Marketingové techniky ve veřejných knihovnách
    6) Marketingová komunikace
    7) Netradiční marketing a jeho využití ve veřejných knihovnách
Language of instruction
Czech
Further Comments
The course can also be completed outside the examination period.
The course is also listed under the following terms Summer 2009, Summer 2010, Summer 2012, Summer 2013, Summer 2014, Summer 2015, Summer 2016, Summer 2017, Summer 2018, Summer 2019, Summer 2020, Summer 2021, Summer 2022, Summer 2023, Summer 2024.
  • Enrolment Statistics (Summer 2011, recent)
  • Permalink: https://is.slu.cz/course/fpf/summer2011/UBKKT018