ULGATL0011 Spa establishment operation

Faculty of Philosophy and Science in Opava
Summer 2016
Extent and Intensity
1/0/0. 2 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Eva Vavrečková, Ph.D. (lecturer)
Guaranteed by
Ing. Eva Vavrečková, Ph.D.
Centrum interdisciplinárních studií – Faculty of Philosophy and Science in Opava
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The students will get acquainted with the importance and position of spas in the development of a region, with specific knowledge necessary for the performance of an independent activity as well as middle management functions in spa operation. The aim is the distinction of the specifics of spa services and standard hotel and gastronomy services. The students will learn how to use the potential of spa facilities for the preparation of programmes not only for curative but especially for preventive health care of individuals (physical as well as psychological). The students should be able to identify the services that are missing as well as to find the ways how to introduce them in spa establishments successfully. The students should also have the command of basic bonds concerning organisation and management of economic effectiveness of spa operation.
Syllabus
  • 1. Position, importance and benefit of spas for the development of a region
    2. Property relations in spa and the influence of their transformation on spa operation
    3. Spa care and the system of spa services provision in the connection with health insurance
    4. Classification of spa services and their specifics in closed or open (commercial) operation
    5. Accommodation services and their importance for spa stay
    6. Gastronomy services as an integral part of medical care
    7. Additional services, leisure time activities, services offered by other operators
    8. Organisation and management of spa establishments
    9. Economics and spa establishment operation
    10. Creation of spa care products and their promotion
    11. Professional organisations in spas
Literature
    recommended literature
  • odborné časopisy. Hotel & Spa, Food Service, Hotel Revue. info
  • ORIEŠKA, J. Služby cestovního ruchu. Praha - Idea Servis, 2010. info
  • DĚDINA, J. Management, organizování a ekonomika lázeňství. Praha: VŠ CRHL, 2004. ISBN 80-86592-01-4. info
  • SEIFERTOVÁ, V. Marketing v lázeňském cestovním ruchu. Praha: VŠ CRHL, 2003. ISBN 80-86592-00-6. info
  • KNOP, K. A KOL. Lázeňství - ekonomika a management. Praha: Grada Publishing, 1999. ISBN 80-7169-717-6. info
  • ORIEŠKA, J. Technika služeb cestovního ruchu. Praha - Idea Servis, 1999. info
  • KNOWLES, T. Hospitality Management. New York: Longman, 1998. ISBN 0-582-31271-X. info
  • MORRISON, A. M. Marketing v pohostinství a CR. Praha: Victoria Publishing, 1995. ISBN 80-605-90-2. info
  • BURT, B. Best Spas of the world. 2nded. The Globe Pequot press, 1979. ISBN 0-7627-2473-0. info
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Teacher's information
* written essay - topic assigned by the lecturer
* written test in the extent of the given literature and the content of lectures - success rate 70 %
The course is also listed under the following terms Summer 2009, Summer 2010, Summer 2011, Summer 2012, Summer 2013, Summer 2014, Summer 2015, Summer 2017.
  • Enrolment Statistics (Summer 2016, recent)
  • Permalink: https://is.slu.cz/course/fpf/summer2016/ULGATL0011