UBKINSNP18 Social Communication and Media 2

Faculty of Philosophy and Science in Opava
Summer 2021
Extent and Intensity
2/1/0. 4 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Anna Novotná, Ph.D. (lecturer)
Mgr. Kamil Matula, Ph.D. (seminar tutor)
Mgr. Anna Novotná, Ph.D. (seminar tutor)
Guaranteed by
Mgr. Anna Novotná, Ph.D.
Institute of The Czech Language and Library Science – Faculty of Philosophy and Science in Opava
Timetable
Tue 9:45–11:20 232
  • Timetable of Seminar Groups:
UBKINSNP18/A: Mon 14:45–15:30 B3b, K. Matula
Prerequisites
Course is available to all students.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of the subject is to put into context the development of communication and the development of culture. Several new trends related to personalities or movements that have influenced the development of new theories in social communication and the media, or the changes that take place in society and on which society is forced to react, will be studied during the semester. The importance of the differences of individual and the mass communication will be highlighted, the publication process and its changes, advances in technology, globalization and multiculturalism will be discussed. Seminars will follow the topics and reflect them in discussions and seminar works.
Learning outcomes
After completing the course, the student will be able to:
- to orientate and understand the context of social communication and media connected to more complex problems of society;
- demonstrate skills related to media literacy;
Syllabus
  • Syllabus of the subject:

    1. Development of culture vs. development of communication
    2. Media development, remediation
    3. Mass communication and mass media: mass culture, audience development
    4. Electronic communication, networking, digitalisation of culture
    5. Audience demasification and masification of authorship
    6. Intercultural communication and multiculturalism, globalization of culture and media
    7. Information explosion and information stress
    8. Virtualization and dematerialization of communication
Literature
    required literature
  • GILES, D. Psychologie médií. Praha: Grada, 2012. info
    recommended literature
  • ČENĚK, Jiří. Interkulturní psychologie. 2016. ISBN 978-80-247-5414-7. info
  • SUNDAR, Shyam, ed. The Handbook of the Psychology of Communication. 2015. ISBN 978-1-118-41336-4. info
  • MCQUAIL, Denis. Mass Communication Theory. 2010. ISBN 9781849202916. info
  • BOLTER, Jay David and Richard GRUSIN. Remediation: Understanding New Media. 2000. ISBN 0-262-52279-9. info
Teaching methods
Lecture supplemented with a discussion
Monological (reading, lecture, briefing)
Seminar classes
Assessment methods
Grade
Oral exam
Credit
Seminar work
Language of instruction
Czech
Teacher's information
https://elearning.slu.cz/
There is electronic course prepared in Moodle: https://elearning.slu.cz/
The course is also listed under the following terms Summer 2022, Summer 2023, Summer 2024, Summer 2025.
  • Enrolment Statistics (Summer 2021, recent)
  • Permalink: https://is.slu.cz/course/fpf/summer2021/UBKINSNP18