FPF:UBKTV048 Radio advertisement

UBKTV048 Radio advertisement

Faculty of Philosophy and Science in Opava
Winter 2020

Extent and Intensity

0/2/0. 2 credit(s). Type of Completion: z (credit).

Teacher(s)

Kristýna Konczyna (seminar tutor)

Guaranteed by

Timetable of Seminar Groups

UBKTV048/A: each even Monday 13:55–17:10 KINO, K. Konczyna

Prerequisites (in Czech)

TYP_STUDIA(B)

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

Course objectives

Students will be familiarized with the prinicples, layout and meanings of radio advertisements.

Syllabus

Literature

required literature

EARLS, M. 7 principů masového marketingu. Brno, Computer Press, 2008. info
VERVEYEN, A. Jak získávat nové zákazníky. Praha, Grada Publishing, 2007. info
VYSEKALOVÁ, J. Psychologie reklamy. Praha: Grada Publishing, 2002. ISBN 80-247-0402-1. info
ČMEJRKOVÁ. Reklama v češtině - čeština v reklamě. Praha, LEDA, 2000. info

recommended literature

VYSEKALOVÁ, J - MIKEŠ, J. Reklama: Jak dělat reklamu. Praha: Grada, 2007. info
HANKUSKOVÁ, v. Vývoj výzkumu rozhlasových posluchačů v Československu a České republice. Praha: Karolinum, 2006. info
MCQUAIL, d,. Úvod do teorie masové komunikace. Praha: Portál, 2002. info

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.

Teacher's information

Active participation in the seminar (two absences are permitted), essay