FPF:UBKTV048 Radio advertisement - Course Information
UBKTV048 Radio advertisement
Faculty of Philosophy and Science in OpavaWinter 2014
- Extent and Intensity
- 0/2/0. 2 credit(s). Type of Completion: z (credit).
- Guaranteed by
- Institute of The Czech Language and Library Science – Faculty of Philosophy and Science in Opava
- Course Enrolment Limitations
- The course is also offered to the students of the fields other than those the course is directly associated with.
- fields of study / plans the course is directly associated with
- Audio-visual works (programme FPF, B8203 DrUm)
- Course objectives
- Students will be familiarized with the prinicples, layout and meanings of radio advertisements.
- Syllabus
- Advertisement and its principles
Marketing
Radio advertisement
- Advertisement and its principles
- Literature
- required literature
- EARLS, M. 7 principů masového marketingu. Brno, Computer Press, 2008. info
- VERVEYEN, A. Jak získávat nové zákazníky. Praha, Grada Publishing, 2007. info
- VYSEKALOVÁ, J. Psychologie reklamy. Praha: Grada Publishing, 2002. ISBN 80-247-0402-1. info
- ČMEJRKOVÁ. Reklama v češtině - čeština v reklamě. Praha, LEDA, 2000. info
- Language of instruction
- Czech
- Further comments (probably available only in Czech)
- The course can also be completed outside the examination period.
- Teacher's information
- Active participation in the seminar (two absences are permitted), essay
- Enrolment Statistics (Winter 2014, recent)
- Permalink: https://is.slu.cz/course/fpf/winter2014/UBKTV048