FPF:UBKTN003 Modern media communication - Course Information
UBKTN003 Modern media communication
Faculty of Philosophy and Science in OpavaWinter 2021
- Extent and Intensity
- 1/2/0. 2 credit(s). Type of Completion: z (credit).
- Teacher(s)
- doc. PhDr. Eva Höflerová, Ph.D. (lecturer)
PhDr. Soňa Schneiderová, Ph.D. (lecturer)
doc. PhDr. Eva Höflerová, Ph.D. (seminar tutor)
PhDr. Soňa Schneiderová, Ph.D. (seminar tutor) - Guaranteed by
- doc. PhDr. Eva Höflerová, Ph.D.
Institute of The Czech Language and Library Science – Faculty of Philosophy and Science in Opava - Prerequisites
- Recommended year of study - 1 to 3 / summer semester; 13 lecture +13 seminar. Prerequisites are not defined. Exam.
- Course Enrolment Limitations
- The course is also offered to the students of the fields other than those the course is directly associated with.
- fields of study / plans the course is directly associated with
- Audio-visual Creation (programme FPF, N8203 DrUm)
- Course objectives
- Language of modern media will be introduced and illustrated with examples. Students will be familiarized with various communicative aspects reflected in media.
- Learning outcomes
- After completing the seminars the student is able to recognize the types of media, know them structural and language means; identify neutral expression and tabloidization, reveal manipulative language and strategies, search media databases such as Newton Media.
- Syllabus
- 1. Media types, print vs. print network media; social situation affecting media character and media language 2. Report as a basic journalism unit, headline 3. Media separation 4. Infotainment 5. Story and story 6. Analytical genres (editorial, commentary, review, criticism vs. blog) 7. Fiction genres (reportage and column) 8. Character of quotation in journalistic text 9. Colloquiality and expressivity of contemporary media 10. Manipulation and influence by language 11. Advertising in news 12. Discussion programs on television; the nature of dialogue in the media, types of questions 13. Repetition
- Literature
- required literature
- OSVALDOVÁ, B. – KOPÁČ, M. (eds.). Co je to bulvár, co je bulvarizace. Praha: Univerzita Karlova, 2016.
- SCHNEIDEROVÁ, S. Analýza diskurzu a mediální text. Praha: Karolinum, 2015.
- HORSÁKOVÁ, M. Současné zpravodajství v televizi veřejné služby. Ostrava, 2012. info
- ČECHOVÁ, M., KRČMOVÁ, M., MINÁŘOVÁ, E. Současná stylistika. Praha, 2008. info
- Slovník spisovné češtiny pro školu a veřejnost. 2. vydání. Praha: Academia, 2001. info
- JELÍNEK, M., ŠVANDOVÁ, B. a kol. Argumentace a umění komunikovat. Brno, 1999. info
- OSVALDOVÁ, B., HALADA, J. Encyklopedie praktické žurnalistiky. Praha: Libri, 1999. info
- KOŘENSKÝ, J. Komunikace a čeština. Jinočany: H&H, 1992. ISBN 80-85467-92-5. info
- HAVRÁNEK, B. - JEDLIČKA, A. Česká mluvnice. Praha: SPN, 1988. info
- recommended literature
- OSVALDOVÁ, B. – TEJKALOVÁ, A. (eds.). Žurnalistika v informační společnosti: digitalizace a internetizace žurnalistiky. Praha: Karolinum, 2009
- Teaching methods
- Interpretation; discussion; presentation; search on different media platforms
- Assessment methods
- Presentation (paper, ppt)
- Language of instruction
- Czech
- Further comments (probably available only in Czech)
- The course can also be completed outside the examination period.
- Teacher's information
- Active participation in the seminar (two absences are permitted), final written test
- Enrolment Statistics (Winter 2021, recent)
- Permalink: https://is.slu.cz/course/fpf/winter2021/UBKTN003